Stellantis Korea is officially commencing a reorganization effort aimed at improving efficiency and enhancing profitability throughout its network under the ‘Stellantis Brand House’ strategy.
The ‘Stellantis Brand House’ strategy is a key initiative that Stellantis Korea has been promoting since last year to optimize customer experiences in a consistent manner by integrating the networks of brands under Stellantis, thus expanding customer touchpoints.
Following the opening of the first integrated showroom in Jeju last September, simultaneous openings of Jeep and Peugeot integrated showrooms in Gwangju and Wonju provide a new sales base to introduce the Peugeot brand to customers in the Wonju region.
The Gwangju Jeep and Peugeot integrated showroom will operate under Sunil Motors, the official dealer for Jeep and Peugeot, by relocating its existing Peugeot showroom to a dedicated Jeep showroom (325 Daenam-daero, Nam-gu, Gwangju). In the renewed setup, Jeep will utilize 231.9 square meters (approximately 70.15 pyeong), while Peugeot will use 145.7 square meters (approximately 44.08 pyeong), and three vehicles of each brand will be displayed. The Gwangju service center operated by Sunil Motors (25 Songamro 24beon-gil, Nam-gu, Gwangju) will also serve customers from both Jeep and Peugeot brands.
The Wonju integrated showroom has also been revamped, transforming the third-floor space of the existing Jeep-only showroom operated by SS Automobile (2854 Bukwon-ro, Wonju) into a Peugeot showcase. This change is expected to address customer demand and eliminate service gaps in the Gangwon region. Currently, the Wonju service center provides services for all Jeep vehicle models and Peugeot electric vehicles, with plans to extend service to Peugeot internal combustion models in the future.
The newly renovated Gwangju and Wonju Jeep and Peugeot integrated showrooms have introduced a vehicle simulation program called the ‘3D Car Configurator,’ offering a more vivid purchasing guide. Customers can visually confirm their desired combinations of vehicle color, options, and accessories through 3D simulations while receiving consultations.
Stellantis Korea’s representative, Bang Shil, expressed, “Through the newly integrated showrooms in Wonju and Gwangju, we hope more customers can experience the Peugeot and Jeep brands in a one-stop manner, while also benefiting from Stellantis’s consistent services.” He added, “We will accelerate the creation of a sustainable business environment through active communication with dealers and continuous partnerships.”
Lee Sang-jin daedusj@autodiary.kr