Porsche announced that it delivered a total of 155,945 vehicles to customers worldwide during the first half of 2024, a decline of 7 percent compared to the same period last year, indicating relatively stable sales performance.
Porsche AG introduced five new models out of its six product lines, including the Cayenne, Panamera, Macan, Taycan, and 911. Despite temporary and complex variations in model demand across individual markets following numerous new launches, Porsche achieved solid results during the first half of the year.
Detlev von Platen, a member of the board for sales and marketing at Porsche AG, stated, “By introducing the strongest product portfolio in our brand’s history, we are expanding our customers’ choices while fostering trust. In this challenging market environment, we are providing inspiring sports cars through unmatched performance, various innovations, and high levels of personalization.” He emphasized that, due to a very balanced sales structure in the first half of 2024, Porsche has been able to overcome several challenging situations in various markets, ensuring stability and consistently pursuing a value-oriented sales strategy moving forward.
Looking at sales by region, Porsche delivered 38,611 vehicles in the European market, excluding Germany, representing a 6 percent increase compared to the same period last year. In Germany, sales increased by 22 percent to 20,811 vehicles. In China, due to a continuously strained economic situation, sales dropped by 33 percent compared to the previous year, totaling 29,551. In North America, after some delays in customs-related deliveries for certain models in Q1, sales rapidly recovered in Q2 with a record performance, delivering 39,558 vehicles, a 6 percent decline overall. In emerging overseas markets, a total of 27,414 vehicles were sold, maintaining high levels compared to last year.
By model, the Cayenne recorded the highest demand with 54,587 units sold, a 16 percent increase from the previous year. The Macan saw a decline of 18 percent to 39,167 units due to a model change. Von Platen highlighted, “There is strong order demand for the pure electric SUV, the Macan Electric, which will begin deliveries this second half of the year.”
The iconic sports car 911 continues its upward trend with 28,212 deliveries, an 8 percent increase compared to the previous year. The Panamera and Taycan saw significant decreases in sales due to current model changes, with a 25 percent drop for the Panamera (13,255 vehicles) and a 51 percent drop for the Taycan (8,838 vehicles). The 718 Boxster and Cayman delivered 11,886 units, marking an 8 percent increase year-over-year.
Detlev von Platen stated, “This year, Porsche plans to showcase a powerful product portfolio focused on three types of powertrains: pure electric vehicles, efficient plug-in hybrids, and emotional internal combustion engines,” adding that, “With this product strategy, Porsche is preparing for the future and will be able to offer attractive products to all customers regardless of regional preferences or development circumstances.”
Lee Sang-jin daedusj@autodiary.kr