SK Telecom announced the start of pre-orders for Samsung’s latest smartphones, the ‘Galaxy Z Fold6 and Z Flip6’, beginning from July 19.

The pre-orders target customers who applied for pre-booking starting from July 12, and SK Telecom aims to assist rational purchasing with various support programs and exclusive insurance products.

According to the results of pre-orders at SK Telecom’s official online shop, T Direct Shop, the ‘six monumental benefits’ prepared in accordance with diverse customer preferences, such as ▲World Travel with Netflix and ▲T1 Fan Meeting, have garnered equal popularity among all age groups. Customers in their 30s accounted for approximately 35% of total pre-orders, making them the most significant demographic.

By device, about 50% of total pre-order customers for the Galaxy Z Fold6 are male customers aged 30-40. For the Galaxy Z Flip6, female customers in their 30s represent the highest proportion at 27%.

In terms of color preference, the Galaxy Z Fold6 was most popular in Silver Shadow, Navy, and Pink, while the Galaxy Z Flip6 saw a preference for Blue, Silver Shadow, Mint, and Yellow.

SK Telecom introduced tips for maximum discounts using partnerships with cards and the ‘T Safe Compensation’ program when activating the Galaxy Z Fold6 and Z Flip6.

Customers purchasing Galaxy Z Fold6 and Z Flip6 on a subsidy plan using the ‘Hyundai Card M3 T-Light 2’ can receive discounts of up to 720,000 KRW over two years, given they use more than 500,000 KRW from the previous month. Additionally, returning the old device through ‘T Safe Compensation’ could allow customers to purchase the device at a discount of up to 800,000 KRW (600,000 KRW for used device compensation and 200,000 KRW for special Samsung compensation). Hence, if customers combine card discounts and used phone compensation, they can receive a discount of up to 1,520,000 KRW.

Moreover, by converting points from partnership services like OK Cashback and credit card points into ‘T Gather Coupons’ when activating the Galaxy Z Fold6 and Z Flip6 at certified SK Telecom stores, customers can enjoy a device installment discount of up to 2,000,000 KRW without any coupon issuance fees.

On another note, SK Telecom recently released ‘T All Care Plus 5’ and ‘T All Care Plus 5 Switch’, premium mobile phone damage insurance solutions that enhance benefits and compensation levels, including discounted premiums and the provision of phone screen protection films.

‘T All Care Plus 5’ expands the number of compensation claims for damage up to five times, and introduces a feature called ‘Phone Drop Damage Detection Alert’ that sends immediate notifications when a phone drop impact is detected, along with 24/7 consultation.

The ‘T All Care Plus 5 Switch’ product offers unlimited claims for frequent damage concerns and up to three ‘Switch Services’ that replace devices showing screen residue or minor scratches with ‘Renewed Phones’ akin to new devices. More details are available on the T All Care Plus website (https://www.tallcare.co.kr/#).

Customers activating the Galaxy Z Fold6 and Flip6 at SK Telecom can enjoy a variety of offerings through SK Telecom’s six exclusive benefits promotions.

Firstly, SK Telecom has prepared a ‘World Travel with Netflix’ promotion. Customers who activate the Galaxy Z Fold6 and Flip6 will be entered into a draw for round-trip tickets to destinations showcased in trending Netflix productions, such as Paris, France, and Madrid, Spain. A total of 120 tickets will be awarded in two rounds, 60 each. The application period is ▲Round 1: July 19 – August 16, ▲Round 2: August 30 – September 27.

Additionally, SK Telecom will host fan meeting events where customers can communicate one-on-one with players from South Korea’s leading esports team, T1. From now until August 11, 200 customers aged 0 (young) who activate the Galaxy Z Fold6 and Flip6 will be randomly invited to the event. The application period is from the 12th of this month until August 11.

Moreover, customers who activate the Galaxy Z Fold6 and Z Flip6 at SK Telecom can enjoy benefits such as 50% off T Roaming coupons, discounts on Interpark tickets for popular musicals, plays, and exhibitions, and a two-month subscription benefit from CU Plus. More details can be found on the promotional announcement page on the T World website (https://www.tworld.co.kr/).

According to Kim Ji-hyung, head of SKT’s Integrated Marketing Strategy, “Following the exclusive monumental benefits for Galaxy Z Fold6 and Z Flip6 customers, we’ve also prepared practical purchase support programs. As an AI company, we will continue to strive to satisfy our customers with convenient services and benefits that can only be found at SK Telecom.”

Lee Sang-jin daedusj@autodiary.kr