The era of visiting a showroom and consulting with a sales representative is over. Now, the sales representatives come to you. This is what Audi offers.
‘Audi to You’ service. Audi to You is a service where a sales representative visits the customer’s location if they are unable to come to the showroom for unavoidable reasons.
In the current digital age, online car purchases are on the rise. However, most vehicle buyers want to hear about new features and practical advice from sales representatives. Audi Korea is adapting to serve these customers by having sales representatives come to their location instead.
In addition to the ‘Audi to You’ service, Audi Korea is also installing sales booths at service centers where new car purchasing consultations can take place. Just like the Audi to You service, this initiative aims to reduce the need for customers to go out to buy a new car, while allowing sales representatives to be available at service centers, thus saving customers time and transportation costs.
Audi Korea has launched a ‘Pickup and Delivery’ service for customer service vehicles and an electric vehicle charging reservation service, alongside the visiting consultation service where sales representatives come to the customers.
It will be interesting to see how effective the visiting service provided by sales representatives will be.
Lee Sang-jin daedusj@autodiary.kr