Trendsetting comedian ‘Lim Woo-il’ partners with Hyundai Certified Pre-Owned cars for a unique transition experience.
On June 12th, Hyundai unveiled a digital film titled ‘Hyundai Certified Pre-Owned X Transition Experience,’ starring comedian Lim Woo-il, which captures the journey of Hyundai Certified Pre-Owned customers.
‘Hyundai Certified Pre-Owned X Transition Experience’ uses Lim Woo-il’s past vehicle as a metaphor for an ex-lover ‘X’ in a YouTube video, showcasing the journey from a used car to a new vehicle through Hyundai Certified Pre-Owned.
Hyundai is running a variety of promotions targeted at Hyundai Certified Pre-Owned members in conjunction with the digital film.
Starting from the release date of the digital film on June 12th until July 24th, every Wednesday, participants can enter a lottery for wheel-related prizes through the ‘Hyundai Certified Pre-Owned 0 Won Raffle Event.’
The prizes include ▲ one certified used car Avante (1 person) ▲ RIMOWA trunk carry-on (3 people) ▲ LG StanbyME (3 people) ▲ Brompton bicycle (1 person) ▲ Stokke stroller (3 people) ▲ iFARM kids’ scooter (10 people), and winners will be announced on July 31st.
(※ However, the winners are responsible for taxes and registration fees)
Additionally, Hyundai is holding a ‘Nationwide Transition Plan’ in which every customer who confirms the purchase of a vehicle listed on the event website from June 4th to July 31st will receive a department store gift certificate worth 200,000 KRW.
Moreover, in order to provide a better transition experience, the trade-in (trade-in) program for customers who have sold their used cars will be expanded from 9 to 12 car models during the month of June.
Through the trade-in program, customers purchasing the ▲ GV60, GV70 (pre-facelift model), GV70 electrified model, and GV80 will receive a discount of 2 million KRW; purchasing the ▲ Ioniq 5, Ioniq 5 N, Ioniq 6, The All-New Kona Electric, The All-New Santa Fe, and Palisade will receive a discount of 1 million KRW; and purchasing the Sonata and Grandeur will receive a discount of 500,000 KRW. (Hybrids excluded)
Customers wishing to participate in the trade-in must sell their existing vehicle through Hyundai/Genesis Certified Pre-Owned at least 15 days before the new car delivery.
Further details can be confirmed on the Hyundai Certified Pre-Owned website.
A Hyundai representative stated, “We collaborated with the trending comedian Lim Woo-il, who is gaining great popularity among the 2030 generation, to make our Certified Pre-Owned brand more accessible to first-time car buyers. We will continue to strive to offer certified pre-owned car services that all customer segments can trust and be satisfied with.”
Lee Sang-jin daedusj@autodiary.kr