BMW Group Korea is hosting a variety of engaging events and experience programs for visitors at the ‘2024 Busan Mobility Show’, taking place at BEXCO in Busan until July 7th.
First, a treasure hunt event will be held for customers who sign up for BMW’s lifestyle platform, the ‘BMW Vantage’ app. Among those who find and scan hidden QR codes on BMW exhibited vehicles, a total of 1,000 winners will be randomly selected to receive 10,000 BMW coins each. Anyone can join the BMW Vantage app, even if they do not own a BMW vehicle.
Additionally, visitors who apply for vehicle purchase consultations at the BMW booth will receive a beach bag as a souvenir upon completing a face-to-face consultation with a sales consultant.
MINI is rewarding visitors who follow their official Instagram account and upload posts related to MINI from the 2024 Busan Mobility Show with essential hashtags with coins to participate in a capsule lottery game filled with various MINI memorabilia.
Moreover, MINIs owners who visit the MINI booth and verify their vehicle key with on-site staff will be provided with a free cup of coffee.
The BMW Korea Future Foundation has prepared an electric vehicle model-making experience for elementary and middle school students. Participants can create a model electric vehicle of BMW’s pure electric models, the i5 or iX, and learn about the positive impacts of electric vehicles on the environment. Interested students can sign up on-site at the Future Foundation booth on the day of their visit.
In addition, the BMW Korea Future Foundation will offer small gifts through a lottery to visitors who donate to the foundation at the Motor Show and those who participate in the comment event on the BMW Korea Future Foundation Instagram.
Meanwhile, the 2024 Busan Mobility Show showcases all brands under BMW Group Korea, including BMW, MINI, and BMW Motorrad, offering a variety of sights and rich entertainment.
BMW unveiled two notable vehicles for the first time in Korea: the high-performance coupe ‘BMW New M4’, which embodies the motorsport know-how of BMW M, and the elegantly designed ‘BMW All-New iX2’, which combines superior practicality with outstanding eco-friendliness.
MINI showcases the ‘New MINI Family’, evolving into a new generation that opens a new era. BMW Motorrad features high-performance crossover motorcycles like the ‘New M 1000 XR’ for visitors to enjoy.
Lee Sang-jin daedusj@autodiary.kr