Cadillac will unveil its first all-electric vehicle, the LYRIQ, for the first time in Korea on the 23rd and will begin pre-orders on the same day.
The LYRIQ, which encapsulates Cadillac’s future design language and next-generation technology, has been recognized for its exceptional product value, ranking as the best-selling single model in the luxury brand segment in the U.S. market as of Q1 2024 amid intense electric vehicle competition.
Inspired by ‘The Rhythms of Nature,’ the design of the LYRIQ harmoniously integrates elements of Cadillac’s heritage and next-generation technology, perfectly fulfilling customers’ expectations for a new EV design.
Replacing the traditional grille design seen in internal combustion engine vehicles, the LYRIQ features a new finishing technology known as the ‘Black Crystal Shield.’ This not only accentuates its striking 3D logo and grille pattern to create an unparalleled first impression, but also includes an ‘Illumination Sequence’ that activates automatically as the driver approaches, resulting in a mesmerizing visual akin to a ‘dance of light.’
Thanks to the high interest and support for the LYRIQ, Cadillac is set to publicly debut the car for the first time in Korea at GM’s integrated brand space, ‘The House of GM,’ on the 23rd, accompanied by the start of official pre-order procedures through nationwide dealerships.
Lee Sang-jin daedusj@autodiary.kr