On May 3rd, Saturday, Harley-Davidson Korea held a preview event for the 2024 U.S. Tour at its headquarters located in Yongin. The Harley-Davidson Korea operating team gathered with about 30 participants and associates to explain the schedule and purpose of the event, guiding everyone towards a safe and meaningful riding experience.
The 2024 U.S. Tour is set to take place from July 24 to August 9, with a schedule of 14 nights and 17 days, covering approximately 4,000 km across eight states, including Route 66. Harley-Davidson Korea’s elite staff and the Asian Champion Master Technician from the global Harley-Davidson technician competition (MTOYA) will accompany this tour, which is prepared with carefully selected routes and a rewarding schedule, raising participants’ expectations. This year, a homecoming festival featuring Harley-Davidson’s legendary figure, ‘Willie G. Davidson,’ is scheduled, giving the tour a special significance for participants.
Another reason why the 2024 U.S. Tour is special is that it is supported directly by the U.S. Tourism Board, as the U.S. Tour is on the bucket list for many Harley-Davidson riders. The U.S. Tourism Board sponsored a pass for the 2024 U.S. Tour as a prize for the previous Harley-Davidson Korea ‘2024 Stamp Tour’ event. One lucky winner will receive full coverage of their participation fee for the 2024 U.S. Tour.
Meanwhile, the operating team plans to introduce daily updates about the tour on the Harley-Davidson Korea website and official social media channels. This initiative aims to share the vibrant experiences of the tour with the families of participants and those who could not join the U.S. Tour.
The marketing team responsible for planning the tour expressed, “This tour covering approximately 4,000 km including Route 66 will not be an easy path. However, for Harley-Davidson riders, it is a road they must travel,” and added, “We want to gift our customers with unforgettable memories that will last a lifetime.”
Lee Sang-jin daedusj@autodiary.kr