On the 15th, SK Telecom announced the release of two types of digital content (campaign video and web drama) that depict the 40-year evolution from telecommunications to AI, marking its 40th anniversary this year.
Both pieces of content center around the keyword ‘connection.’ They highlight how SK Telecom’s technologies and services have deeply permeated our lives over the past 40 years, showcasing the power of connection. The content will be made available on its official YouTube channel (www.youtube.com/@SKtelecom).
First, a digital campaign video will be posted on the 15th, capturing the 40-year legacy of SKT and its vision as a global AI company through a moving family narrative.
Through the dynamics between parents and children, and how children eventually become parents themselves, it demonstrates how SKT’s technologies encompassing telecommunications and AI have communicated and safeguarded the value of ‘connection.’
In celebration of Family Month this May, warm episodes that many can relate to in their daily lives will be added for a gentle emotional touch.
Along with the digital campaign video release, SKT plans to undertake various activities that convey the core value of ‘connection’ utilizing its social media channels.
A time-slip web drama titled ‘Back to the 2004,’ illustrating the pleasure of transitions from telecommunications to AI, is also officially launching.
Employing the trending ‘regression’ format often seen in popular content today, it follows the protagonist ‘Jinsang,’ who time travels back to 2004 when he was a middle school student and explores the events that unfold.
Through Jinsang’s various episodes, SKT’s products and services, such as the AI personal assistant ‘A-dot,’ will be seamlessly incorporated.
Newcomer actor Lee Sang-jin, who has recently made an impression on viewers with performances in works like ‘New Recruit’ and ‘Boyhood,’ plays the lead role of ‘Jinsang,’ showcasing witty acting.
Set against the backdrop of the early 2000s, a time not often covered by the mass media, the drama is expected to evoke nostalgia for the school days of the MZ generation, delivering relatable stories that resonate with all age groups.
Having drawn viewers’ attention earlier with a prologue video released on the 10th, ‘Back to the 2004’ will kick off its first episode on the 17th and continue to be uploaded consistently through the end of the year.
According to SKT, the digital campaign video and web drama ‘Back to the 2004’ both convey SKT’s 40-year legacy and future vision using ‘YouTube grammar,’ maximizing both fun and emotional impact.
Park Kyu-hyun, Vice President of SK Telecom’s Digital Communication, stated, “We aimed to resonate with many through digital content that tells the history of SKT from telecommunications to AI as we celebrate our 40th anniversary. In the future, we will continue to utilize digital channels to convey the significance of SKT technologies to customers and engage in diverse campaign activities to foster communication.”
Lee Sang-jin daedusj@autodiary.kr