Chevrolet will host the ‘GM Immersion Week’, providing customers with a variety of product experiences and exciting prizes at exhibition booths set up in eight Costco locations nationwide.
This event, which runs for eight weeks starting May 20, has been organized to expand opportunities for customers to directly see and feel Chevrolet vehicles. The exhibition booths will feature Chevrolet’s signature models, the Track Crossover and Trailblazer, with consultation booths available for professional advice, estimates, and contracts.
Customers who participate in the event will also have the chance to win exciting prizes. Throughout the event, Chevrolet will randomly select one lucky participant from those who visit the exhibition booth and enter the lucky draw to win a Chevrolet Track Crossover Redline trim. Additionally, all customers who contract and take delivery of a vehicle on site will receive Costco yearly memberships valued at approximately 200,000 won for five years, and those who engage in estimate consultations and test drive reservations will receive a one-year Costco membership. (While supplies last) The prize drawing for the lucky draw event will occur in July after all events conclude.
The ‘GM Immersion Week’ will begin on May 20 at the Daegu Costco, then move to the following locations: Hanam on May 27, Ulsan on June 3, Busan on June 10, Ilsan on June 17, Cheonan on June 24, Sejong on July 1, and Daejeon on July 8, with events taking place at each location for one week.
Yoon Myung-ok, Chief Marketing Officer and Head of Communications at GM Korea, stated, “To enhance the product experience for domestic customers, we have collaborated with Costco, a popular American grocery store, to host this exhibition event. We hope that many customers will have the chance to experience Chevrolet models, which have received the highest evaluations in overseas markets, while also enjoying the chance to win exciting prizes through this opportunity.”
Additionally, Chevrolet will implement the ‘Chevrolet with Family’ promotion during May, the month of Family, offering various purchasing benefits for Trailblazer and Track Crossover customers. In May, customers purchasing the New Trailblazer can choose a combo installment program (a method that combines cash support and installment benefits) and receive up to 1.5 million won in cash support, along with installment benefits of 5.9% for up to 36 months or 6.5% for up to 72 months. Customers can also choose from several financing programs, including interest-free installment plans for 36 months (30% down payment), ultra-low-interest installment programs at 4.9% for up to 36 months, and super long-term financing options available for up to 72 months at 5.9% interest.
For customers purchasing the Track Crossover in May, there are financing benefits available at an interest rate of 4.5% for up to 36 months or 4.9% for up to 60 months. Also, through the ‘Spark Upgrade Program’ running throughout May, Spark owners will receive a maximum benefit of 1 million won, including 700,000 won in cash support and gift certificates of up to 300,000 won, when they trade in their current vehicle for a new Track Crossover.
Lee Sang-jin daedusj@autodiary.kr