The 2025 Chevrolet Trax Crossover introduces a connectivity system and officially launches GM’s global connectivity service, OnStar, in the domestic market.
GM Korea started the OnStar service on the 8th of this month for 2025 Trax Crossover customers and plans to gradually provide this service for future new customers of GM vehicles, including Chevrolet, Cadillac, and GMC, entering the Korean market. Additionally, they will continue to introduce features preferred by local customers from OnStar’s diverse service offerings that have already been validated and acclaimed in global markets, aiming to provide an industry-leading connectivity service.
Yoon Myung-ok, Executive Director of GM Korea’s Communication and Chief Marketing Officer, stated, “OnStar, which is beginning domestic services, is the culmination of the automotive connectivity services that GM has led in global markets” and added, “We will strive to offer various automotive connectivity service experiences suited to the domestic environment for our customers.”
OnStar is GM’s connectivity service that boasts over 5.6 million paid users in global markets. Subscribers to the OnStar service can enjoy an enhanced digital experience via mobile apps, ranging from remote vehicle control to vehicle status information and diagnostic capabilities.
Firstly, OnStar offers various remote vehicle control features in the domestic market. Users can log into the mobile app and remotely start and stop their vehicle’s ignition by hitting the start button on the home screen, as well as control door locks, horn, and hazard lights through the mobile app.
Moreover, users can check their vehicle’s latest status anytime through the mobile app. Key vehicle information such as mileage, tire pressure, fuel flow, engine oil life, and fuel efficiency can be easily accessed. Notifications will alert users about items needing exchange, inspection, and repair, and they can receive support through a network of over 350 GM service centers across the country.
The status of major vehicle components such as the engine, transmission, airbags, OnStar service, and emissions system can be continuously diagnosed via the app without the need to visit a service center.
In a first for the GM global market, the digital activation feature has also been introduced to the domestic market. This feature, designed to connect the vehicle and mobile connectivity service more easily and quickly, digitizes the previous service signup procedures that required waiting times and phone calls with consultants. This allows customers to conveniently sign up for OnStar directly through the mobile app without consultant assistance.
With the launch of the OnStar service, an integrated account service has also been newly introduced. Existing customers can create an account using their email and can utilize various GM brand websites and mobile apps under a single account. Notably, through the garage management feature, customers can conveniently manage their GM vehicles, offering an upgraded vehicle usage experience.
The integrated account can be created on each brand’s site, and for more detailed information regarding the domestic OnStar service, inquiries can be made to GM Korea’s customer center (080-3000-5000).
Meanwhile, OnStar has long been leading the trend of global automotive connectivity services based on advanced technology and heritage.
GM officially launched OnStar at the 1996 Chicago Auto Show, initially applying it to Cadillac models and showcasing the industry’s first embedded telematics system along with a comprehensive automatic collision notification and security system. This established a communication system that helped facilitate quick and effective responses at accident scenes by automatically connecting to a consultant when the airbag deployed.
In 1997, OnStar evolved once again by introducing remote diagnostic capabilities, allowing members to connect with a consultant at the push of a button for on-demand diagnostic checks. Starting in 2006, GPS was linked with OnStar’s turn-by-turn navigation, providing drivers with voice guidance for the most efficient route to their destination.
In 2008, the stolen vehicle assistance service allowed the tracking of stolen vehicles via satellite and included the ability to remotely stop the vehicle. From 2010, a mobile app was introduced, enabling users to control their vehicles via smartphones, and in 2015, OnStar member access surpassed 1 billion, marking a new milestone in connectivity services.
Recently, OnStar has been repositioned as a key brand representing GM’s digital technology. Through OnStar, GM aims to apply its latest digital technology to enhance customer digital experiences in the market. The OnStar service in Korea is expected to provide an expanded digital experience for domestic consumers by introducing various digital services in the future.
Lee Sang-jin daedusj@autodiary.kr