Honda Korea announced that it officially began operations for its new concept mobility café, ‘The Go,’ starting with an opening ceremony on the 27th.
‘The Go’ is the first standalone experience space for the Honda brand in the Asia-Pacific region and the first in South Korea. It is a hybrid cultural space blending a café, test drives, and cultural experiences, covering approximately 200 pyeong. Under the guidance of Honda-curated experts, customers can test drive key models of Honda cars and motorcycles, while enjoying a comfortable interior and high-quality coffee and desserts, providing a differentiated experience.
‘The Go’ is not only for Honda customers but also serves as a community space where anyone, regardless of age, can visit and enjoy. It features coffee made by professional baristas using top specialty beans, as well as unique drinks and desserts available only at ‘The Go.’ In the future, various cultural programs will be held to enhance regional exchange.
Each floor showcases the latest models of Honda cars and motorcycles, allowing for a natural product experience. Customers wishing to test drive can book in advance via the Honda online platform and enjoy a special test drive session guided by a Honda curator.
Located in Jeongja-dong, Bundang-gu, Seongnam-si, it is easily accessible from Seoul and is near Exit 5 of Jeongja Station on the Shinbundang Line and Suin-Bundang Line, making it convenient for customers of all ages to visit.
The name ‘The Go’ reflects Honda’s commitment to the joy of mobility in everyday life and its identity as a mobility brand. The logo of ‘The Go’ is designed to symbolize the shape of a road while evoking the wheels of Honda mobility, particularly cars and motorcycles.
To celebrate the opening of Honda Mobility Café ‘The Go,’ Honda Asia and Oceania regional director Toshio Kuwahara remarked at the opening ceremony on the 27th, “Honda Korea has pioneered digital business solutions, starting online sales last year, and now we have established the first experience center in the Asia-Oceania region where customers can closely experience the Honda brand. I hope it will become a venue for innovative ideas that reflect customer voices onto the models and services sold in Korea, while also offering a differentiated customer experience.”
Meanwhile, Honda Korea will hold a social media event to commemorate the opening of ‘The Go’ from May 1 to May 19. During the event, customers who purchase a beverage at ‘The Go’ and share a photo on their personal SNS will have a chance to win special prizes through a drawing. More details can be found on the official Honda Korea Automobiles Instagram page.
Lee Sang-jin daedusjautodiary.kr