The Mercedes-Benz Social Contribution Committee has announced the initiation of the “School Zone Children’s Traffic Safety Campaign” in collaboration with the Ministry of the Interior and Safety, the Ministry of Education, the Green Mothers Association, and the Children and Future Foundation, to establish safe commuting routes for children in over 100 elementary schools.
As part of this campaign, a traffic safety guiding activity was held on the 29th near Daejeon Yongun Elementary School, attended by Hong Hyun-mi, President of the Green Mothers Association, Ji Man-seok, Director of Safety Improvement at the Ministry of the Interior and Safety, Lee Eun-jung, Commissioner of the Mercedes-Benz Social Contribution Committee, Choi Yong-ha, Director of Educational Safety Policy at the Ministry of Education, and Kim Byung-ki, Head of the Children and Future Foundation. The activities included flag guidance promoting “30km/h compliance” and “stop first at crosswalks.”
The Mercedes-Benz Social Contribution Committee has been continuously working on campaigns related to child traffic safety and accident prevention since signing a business agreement with the Green Mothers Association in 2022. From last year, agreements have also been made with 12 other institutions and organizations, including the Ministry of the Interior and Safety, the Ministry of Education, and various civic groups, to lead initiatives that improve children’s traffic safety awareness.
Thus far, in 2022, they donated a total of 2,000 traffic safety flags to 130 elementary schools in the Seoul area, and last year, they provided 2,000 flags to 155 elementary schools in the same area. Additionally, this year, they plan to deliver 1,000 traffic safety flags to over 100 elementary schools in Daejeon Metropolitan City, Sejong Special Autonomous City, and Chungcheongnam-do by the end of the year, alongside continued traffic safety guiding efforts to prevent accidents involving children.
Lee Eun-jung, Commissioner of the Mercedes-Benz Social Contribution Committee, expressed, “We are pleased to expand our cooperation with key institutions and organizations to establish a safe traffic culture.” She added, “We will continue to make relentless efforts to ensure that traffic safety campaigns in children’s protection zones encourage compliance with practical accident prevention rules for both children and drivers, contributing to the establishment of a safe traffic culture.”
The Mercedes-Benz Mobile Kids program, initiated by the German headquarters in 2001, is a children’s traffic safety education program with participation from over 2 million children across 13 countries, including Germany. Since its introduction in Korea in 2014, more than 40,000 children have participated in the program. Various campaigns are conducted in support of child traffic safety, including collaborations with Seoul City on children’s traffic safety campaigns, road traffic corporation projects for children’s traffic parks, mural volunteer activities in safe school walls, and the Play Safe drawing contest.
Lee Sang-jin daedusj@autodiary.kr