Ford Korea announced on the 15th of February at IVEX Studio located in Gwangmyeong, Gyeonggi-do, the official launch of the Mustang’s 7th generation full-change model, the ‘All-New Ford Mustang’ in Korea.
Since its global debut as the legendary 1st generation in 1964, the Mustang celebrates its 60th anniversary this year. With a history of consistent sales without a single production halt, it stands as a world-renowned best-selling sports car, upholding the esteemed reputation of American muscle cars.
In Korea, the Mustang has been loved since the 4th generation model began establishing its design in 1996, followed by the 5th generation in 2005 and the 6th generation in 2015, capturing the hearts of customers.
Making its return to the domestic market after 9 years, the 7th generation All-New Ford Mustang has undergone the most innovative changes in its history. With an exterior design that inherits the DNA of the 1st generation Mustang, alongside a digitally-evolved, user-customized interior design, the Mustang’s appeal has been significantly enhanced.
In addition to completing the best performance ever, it has been reborn as a model that perfectly harmonizes tradition and innovation by adding various elements through which one can fully experience the Mustang’s essence, thereby satisfying not just enthusiasts but also a broader consumer base.
David Jeffrey, President of Ford Korea, stated, “Since its inception, the Mustang has taken a unique path, evolving over 60 years and becoming the most sold sports car in the world for the past decade, receiving love from customers globally.” He added, “The 7th generation All-New Ford Mustang, having gone through both the heritage of tradition and the evolution of innovation, is expected to become an attractive model for Korean consumers.”
The All-New Ford Mustang contains a modernized, user-customized interior design that embraces the Mustang’s design heritage while adding a contemporary and edgy look. Completing a three-dimensional design that encompasses all previous generations, it offers the most attractive exterior.
The lowered center area that stretches across the front enhances the vehicle’s width, enhancing its sporty image, while the upper grille design and signature three-part LED headlights draw inspiration from the original Mustang of the 1960s, maximizing its presence.
With a sleek roofline and shortened rear overhang, it recreates the design proportions of the 1st generation Mustang, and the horizontally widened rear design along with quad muffler tips emphasizes dynamism. Furthermore, equipped with 19-inch carbon alloy wheels, it amplifies the unique intensity of the Mustang style.
In the convertible model, a simple operation allows for a fully open insulated fabric roof, providing a sense of freedom, while its compact roof design and independent rear suspension layout offer ample trunk space.
The All-New Ford Mustang offers two trims with a selection of 11 exterior colors for consumers.
Beneath the Mustang’s striking exterior lies an interior design that has evolved modernly through digitization, welcoming passengers with two curved digital displays of 12.4 inches and 13.2 inches inspired by fighter jets, seamlessly arranged as a single screen to deliver a more intuitive digital customer experience.
The 12.4-inch display located on the driver’s side showcases various animated images based on the Unreal Engine 3D creation tools used in the latest video games, changing according to the drive mode. A Fox Body theme that evokes the nostalgic analog feel of the beloved 3rd generation Mustang’s dashboard has gained popularity. The 13.2-inch center stack display allows for easy touch controls of the media and climate systems, enhancing usability.
The enhanced Mustang experience is evident through various touchpoints. As you approach the vehicle, the Pony puddle lamp illuminates to welcome the driver with the iconic Mustang pony emblem, and upon entering, the ambient light and Mustang splash screen activate to awaken the driver’s instinct. A Remote Rev feature, debuting on the 7th generation Mustang, allows drivers to rev the engine remotely through the key fob, letting them enjoy the robust exhaust note of the Mustang. When activated, the vehicle’s RPM can reach between 3,000 and 5,000, generating the powerful Mustang exhaust sound.
Not forgetting high-quality audio performance, the B&O (Bang & Olufsen®) sound system places 12 high-performance speakers strategically throughout the cabin. With seamless compatibility with Sync 4, Apple CarPlay, and Android Auto, drivers can enjoy their personalized driving playlists. The center console is equipped with a wireless phone charging pad while new USB ports have been placed at the top of the driver’s seat to enhance convenience.
The All-New Ford Mustang is built on Ford’s global engine expertise, further evolving its engine powertrain to maximize the unique performance of the Mustang and offer an enjoyable driving experience to passengers.
The 5.0L GT mounts a 4th generation Coyote V8 naturally aspirated engine, boasting a maximum output of 493 horsepower and a peak torque of 57 kg∙m, showcasing the strongest performance ever. This engine is equipped with a dual air intake box and applies a segment-first dual throttle body design, along with reinforced camshafts and oil pans to deliver remarkable performance.
The 2.3L EcoBoost also features a 2.3L turbocharged engine that reduces emissions while enhancing fuel efficiency. With advanced turbocharger technology, upgraded cooling, and a valve train, it achieves a maximum output of 319 horsepower and peak torque of 48 kg∙m, delivering the driving performance worthy of the Mustang name.
Both trims are equipped with a 10-speed automatic transmission that instantly reconfigures the shifting pattern to match the selected drive mode, enhancing the driving enjoyment. Additionally, it features the first-ever electronic drift brake in the segment, allowing drivers to enjoy the visual allure of a traditional handbrake while also experiencing the thrill of drifting in track mode.
Drivers can choose from six driving modes: Normal, Sport, Slippery, Drag, Track, and Custom, easily and quickly adjusting settings for steering, engine response, transmission, and stability control to fully enjoy the Mustang’s performance in any environment. Furthermore, it features a D-cut flat steering wheel that exudes the stylishness of a high-performance sports car, along with a front tower brace, MagneRide damping system, and Brembo brake system to enhance steering feedback and ensure stable driving.
The All-New Ford Mustang features a newly equipped Exit Warning function designed to protect relatively vulnerable road users such as cyclists, scooter riders, or pedestrians. Utilizing a rear radar system, it detects movements around the vehicle and provides alerts through audio sounds, the instrument panel, and side mirrors to help prevent potential impacts.
Ford’s driver assistance system, Ford Co-Pilot 360 Assist Plus is also applied, providing advanced driving assistance and safety features that match the driving performance. Additional features include adaptive cruise control, lane centering assist, collision avoidance steering assist, and rear cross-traffic alert, assisting all drivers in having a safer and more comfortable driving experience.
The prices for the All-New Ford Mustang are as follows: 2.3L EcoBoost Coupe at 59.9 million won, Convertible at 67 million won, 5.0L GT Coupe at 79.9 million won, and Convertible at 86 million won (including VAT, 5.0% individual consumption tax applied).
Lee Sang-jin daedusj@autodiary.kr
