Lotus can now be experienced in Busan.
Lotus Cars Korea announced that it will hold a pop-up exhibition from February 21 to 25 at the Sorry Not Sorry Bake Shop located in Busan’s Nam-gu, Bupo-ro.
Lotus Cars Korea has been on a swift journey, showcasing the brand’s new transformations. The Eletre was officially unveiled in Seoul’s Seongsu-dong, and the new Lotus flagship showroom introduced the current and future aspects of the Lotus brand. This exhibition has been planned to not only extend beyond Seoul but also to widely announce the Lotus brand’s new face in Busan, Korea’s second city.
To this end, Lotus Cars Korea will exhibit the Eletre in Kaimu Grey at the Sorry Not Sorry Bake Shop, located in Yongho Byeollit Park, a prominent tourist destination in Busan. The Eletre is the brand’s first SUV and a pure electric hypercar, featuring the culmination of all existing design capabilities and technical prowess from Lotus. There are high expectations for conveying Lotus’s new image to many people in Busan and the Yeongnam region.
In celebration of the pop-up exhibition in Busan, Lotus Cars Korea will host a special event.
Customers visiting the pop-up exhibition will receive a Starbucks coupon worth 40,000 won on a first-come, first-served basis. Additionally, customers who consult on purchasing a Lotus at the venue will receive two coffee coupons usable at the Sorry Not Sorry Bake Shop while supplies last.
Furthermore, Lotus Cars Korea is conducting various other events. One of them is an Instagram event where participants can follow Lotus Cars Korea’s official Instagram account and like a post for a chance to win a model car of the Emira, awarded to three lucky winners through a raffle. Moreover, customers who visit the Busan pop-up exhibition, provide their information, and consult afterward can enter a raffle for a chance to win an Emira model car, offered to two lucky winners who visit the Lotus flagship showroom located in Gangnam, Seoul.
For more details regarding the Busan pop-up exhibition, you can visit the micro page provided on the Lotus Cars Korea website and their official Instagram.
Meanwhile, Kolon Mobility Group, which established Lotus Cars Korea after signing an official partnership agreement in May last year, is the exclusive official importer of Lotus in Korea and is responsible for sole distribution. Additionally, leveraging its long history and know-how in premium automotive distribution, Kolon Mobility Group is leading the transformation and expansion of its business structure while launching a new mobility service brand, ‘702’, which encompasses a wide range of mobility services.
Lee Sang-jin daedusj@autodiary.kr