Ferrari is launching a new exhibition themed ‘Ferrari One of a Kind’ from the 18th of February at the Enzo Ferrari Museum located in Modena, Italy.
This exhibition has been organized to celebrate the craftsmanship imbued in vehicles born through Ferrari’s personalization program. The personalization program is uniquely offered at Ferrari’s tailor-made centers located in Maranello, New York, and Shanghai. Through this exhibition, visitors can confirm the special value of ‘one-of-a-kind cars’ that reflect the personality, tastes, and desires of Ferrari owners.
Ferrari’s uniqueness has been inherent since the moment production began at the Maranello factory. The earliest GT racing cars were the epitome of bespoke manufacturing, where gentleman racers directly chose coachbuilders to produce their bodies. Later, Ferrari pioneered an approach that allowed customers to create custom vehicles tailored to their tastes by specifying the color, materials, fit, and finish through the first mass-produced road car.
The way Ferrari continues to offer diverse options through its personalization program remains relevant today, starting with the Atelier service, where customers can freely choose what they desire from a variety of options.
The Tailor Made program offers a far wider range of options to customers through innovative materials and advanced individual solutions. Finally, the bespoke special build takes the concept of personalization to a new level, creating true one-off vehicles in every detail.
The ‘Ferrari One of a Kind’ exhibition guides visitors through a unique journey. It will not only showcase incredibly distinctive Ferrari models that have never been revealed before but also provide an immersive introduction to the personalization programs that only Ferrari clients can enjoy.
The exhibition’s centerpiece is the Interactive Wall, where visitors can directly experience the materials, fabrics, colors, and various options provided by the Ferrari Styling Center to easily create their dream car. Additionally, the Interactive Zone offers the opportunity to conceptualize and design their desired Ferrari through a special car configurator.
One of the representative models on display is the Ferrari 812 Competizione Tailor Made, a work that embodies the clean-slate approach of Ferrari’s chief design officer, Flavio Manzoni. This vehicle is the first of a limited special series, with only 999 units produced. It was auctioned at the Ferrari Benefit Gala held in New York on October 17, 2023.
The Ferrari 166 MM is an astonishingly elegant vehicle that is a pioneer of Ferrari’s personalization road cars. Constructed in 1948, it was made by Carrozzeria Touring, and every detail reflects the taste of its owner, Gianni Agnelli (founder of the Fiat Group).
The distinctive dual-tone paint in blue and green evokes associations with the Italian royal family, Casa Savoia. The Ferrari Monza SP1, produced in 2018, is the first model of the Icona limited series inspired by great Ferrari vehicles of the past. The Icona vehicle reinterprets timeless classic styles with modern aesthetics, perfectly harmonizing modern high-performance and high-tech elements. This vehicle features the original gold livery, and the same colors are applied to the wheels and interior trims. Additionally, it showcases horizontal stripes reminiscent of some racing cars from the 1950s and 60s.
The Ferrari Daytona SP3 Carbon Look is the second model of the Icona limited series, paying homage to sports prototypes that made motorsports history. This model is finished in ruby red transitional carbon fiber, reflecting exquisite color in various lighting.
Notably, the popularity of the Ferrari Museum has surged recently, with approximately 740,000 visitors recorded in 2023, achieving the highest number ever for the Modena and Maranello museums.
The ‘One of a Kind’ exhibition at the Enzo Ferrari Museum in Modena opened to the public on February 18, in line with the traditional date marking Enzo Ferrari’s birthday, and will continue until February 17, 2025. The vehicles on display will be regularly updated until 2024 to ensure that visitors can experience as many ‘one-of-a-kind’ Ferraris as possible.
By Lee Sang-jin daedusj@autodiary.kr