Volkswagen Group Korea is officially applying its revamped corporate design.
The Volkswagen Group announced last September that it is in the process of modernizing its corporate design, replacing its image that has been in place since 2007. The group aims to create a future of electrification, digitalization, and sustainable mobility through a unique portfolio consisting of iconic brands and attractive products and services. Based on the group strategy “New Auto – Mobility for the Next Generation,” it is believed that a modern and digital image is a key success factor, leading to the development of a new corporate design through close collaboration among group communications, group marketing, and brand strategy departments.
In order to emphasize the group’s global orientation and increase differentiation from Volkswagen brand association images, the wordmark was changed from “Volkswagen Aktiengesellschaft” to “Volkswagen Group.” Along with the wordmark, the font, colors, design elements, and visual language have been completely revamped. The new corporate design is being gradually applied to sales entities and organizations worldwide, starting in Germany.
After a preparation period, Volkswagen Group Korea will implement its new corporate design from the 4th of this month. The new design is based on the concept of ‘Progressive Movement,’ conveying the idea of moving viewers into a new physical and emotional space.
The new wordmark has been modified to include the country name below with the standard horizontal format used by the headquarters. A newly developed and unique font, known as ‘The Group,’ was created for the group. Additionally, four colors—Deep Space Blue, Vivid Green, Pure White, and Electric Neon as a point color—are used as primary colors to provide a modern and progressive visual identity.
Lee Sang-jin daedusj@autodiary.kr