Volvo Car Korea will hold a showcase of its new premium pure electric SUV, the EX30, allowing customers to experience it in person at 13 major exhibition centers across the country starting from the 6th for approximately two months.
The EX30 boasts a powerful price competitiveness, starting at around 40 million won, along with substantial customer value. Since its domestic debut in November, it has achieved 1,500 pre-orders, garnering significant consumer enthusiasm.
Receiving high acclaim globally, the EX30 is a finalist for the prestigious “World Car of the Year” at the 2024 World Car Awards, as well as being recognized as the “European Car of the Year”. It has also been named “Car of the Year 2024” by carwow, a renowned automotive portal in the UK, and was featured as “Car of the Year” by The Sun, a British daily newspaper—attracting attention both domestically and worldwide.
This showcase is designed to allow even more customers to closely experience the EX30 at 13 key exhibition centers across the country. Starting this Saturday, it will sequentially be held at locations including ▲Haeundae ▲Daegu ▲Cheonan ▲Gwangju ▲Pangyo ▲Daejeon ▲Incheon ▲Guri ▲Ilsan ▲Jeju ▲Bundang ▲Pohang ▲Yongsan, featuring the actual EX30 along with innovative sustainable materials used in its interior. During the showcase period, various experiential programs will be offered, including creating EX30-themed artwork postcards and phone wallpapers.
Additionally, an espresso bar will operate, themed on the concept of ‘Espresso,’ representing the essence of Volvo’s new Scandinavian design, innovative materials and space architecture, cutting-edge safety technologies, and next-generation connectivity. Customers visiting the showroom over the weekend will be treated to premium espresso coffee and dessert sets brewed by professional baristas. (Note: items may run out early due to limited supply)
Im Suk-jin, Executive Director of Sales Marketing at Volvo Car Korea, stated, “The EX30 will spearhead Volvo’s new electric vehicle era, embodying amazing innovation and heritage, much like a rich and intense shot of espresso. I encourage you to come and experience the highly anticipated pure electric SUV, the EX30, at your nearest showroom.”
Lee Sang-jin daedusj@autodiary.kr