JLR Korea has held the first-ever Range Rover House, a global event series that offers luxury experiences exclusively for Range Rover customers, in South Korea.
Since 1970, Range Rover, the world’s top luxury brand known for its originality and pioneering design, has been delivering authentic modern luxury experiences through the Range Rover House. This event takes place in selected special locations globally, featuring modern and simplistic designs that reflect local and cultural trends. Guests invited to the Range Rover House enjoy a variety of programs tailored to the lifestyle of a Range Rover owner.
JLR Korea organized the inaugural Range Rover House in the beautiful nature and modern architecture of Maim Vision Village in Yeoju, Gyeonggi-do, reflecting customer preferences. This event provided exclusive luxury experiences to participants and unveiled the all-new Range Rover Sport SV.
Attendees experienced five sensory lifestyle activities such as custom scent blending, sound bath meditation, and a fine dining course paired with wines by renowned chef Sam Kim, along with a driving program to directly experience the performance and allure of the new Range Rover and new Range Rover Sport. Notably, a bespoke commissioning suite program, featuring one-on-one consultations with dedicated SV bespoke experts, was introduced for the first time in Korea, capturing strong customer interest by allowing them to infuse their individuality into their Range Rover.
The Range Rover House featured a special time for the unveiling of the All-New Range Rover Sport SV Edition One, making its debut in Korea. This model is the most powerful and dynamic in Range Rover’s history, combining innovative performance and dynamism with the brand’s inherent performance, sophistication, and striking design.
Equipped with a new 4.4L twin-turbo mild hybrid gasoline engine boasting 635 horsepower and 76.5 kg.m of torque, it accelerates from 0 to 100 km/h in just 3.8 seconds. With a unique design that enhances airflow and creates a more robust image, the use of carbon fiber throughout the vehicle highlights its dynamic characteristics while achieving weight reduction.
Robin Colgan, CEO of JLR Korea, expressed excitement about introducing the Range Rover House, stating, “I am very pleased to bring the Range Rover House, which clearly conveys the uniqueness of the Range Rover brand, to Korea and invite our special customers in the Korean market. Through this event, we were able to provide a uniquely luxurious lifestyle program exclusive to the Range Rover brand, as well as showcase the all-new Range Rover Sport SV, making this a particularly meaningful time.”
Since 2022, the Range Rover House has been expanding its global presence, taking place in world-renowned locations such as London, Australia, and the French Riviera. Range Rover will continue to hold the Range Rover House in major markets worldwide to provide customers with the most extraordinary experiences.
Lee Sang-jin daedusj@autodiary.kr