Hyundai Motor Company held its Media Day on January 8 at the Mandalay Bay Convention Center in Las Vegas, USA, during the Consumer Electronics Show (CES), under the theme A Transition to Hydrogen and Software: Ease Every Way.
The company presented its vision for a hydrogen energy ecosystem and an AI-based transformation grounded in the value chain of the Hyundai Motor Group, highlighting the ‘human-centered innovation’ and future possibilities it can bring to life.
This year at CES, Hyundai redefined its role in adding comfort to daily life through innovative mobility solutions that extend beyond mere transport.
Under the brand vision of ‘Progress for Humanity,’ Hyundai aims to provide universal human values of ‘freedom, equality, and safety,’ creating a basis for a comfortable and peaceful life, going beyond the physical utility of technology.
The advanced use of software and artificial intelligence (AI) aims to offer the freedom of movement from various constraints while reducing environmental pollution through hydrogen energy and ensuring equitable energy usage, fostering societal unity. This intent is encapsulated in the CES 2024 theme ‘Ease Every Way.’
Hyundai’s future vision elaborates the comprehensive ‘hydrogen’ solutions necessary to accelerate the transition to a hydrogen society and ‘software’ innovations that connect people, mobility, data, and cities to establish an optimal ecosystem.
The CEO of Hyundai Motor, Jae-hoon Chang, stated, “Science and humanity are two sides of the same coin,” emphasizing that all technological advancements by Hyundai are aimed at enriching human life and accelerating the realization of a hydrogen society where clean hydrogen is used for everyone, in everything, and wherever applicable.
Jose Munoz, global COO of Hyundai Motor, remarked, “For Hyundai, progress is evaluated by the tangible positive impact it can create for humanity.” He acknowledged that the CES 2024 theme ‘Ease Every Way’ reflects a grand and complex vision, but the DNA of their persistent pioneering spirit for 56 years will continue into this transformation of hydrogen and software.
Since the early research into fuel cells in 1998, Hyundai has concentrated on developing hydrogen-related technologies. Following the world’s first mass production of the Tucson ix35 hydrogen electric vehicle in 2013, the company has continued to invest in hydrogen energy technologies for over 25 years.
Hydrogen energy possesses the characteristics of being clean, infinite, and universally available. Hydrogen can be produced and utilized in various ways with a high energy density compared to other energy sources, making storing and transporting it more efficient. Moreover, the process reduces dependency on specific energy sources, ensuring stability in energy security, and has the potential to enhance energy independence through local hydrogen production.
Hyundai continuously invests in hydrogen energy development with the aim of enhancing these human-based values.
At CES this year, Hyundai announced the expansion of its existing fuel cell brand