Lotte Rent-a-Car has ranked first in the car rental category for the 20th consecutive year at the ‘2024 Korea First Brand Awards.’
Organized by the Korea Consumer Forum, the ‘2024 Korea First Brand Awards’ is the largest brand award in the country, where consumers directly select the brands they find most satisfying each year. This year, more than 190,000 participants were involved in the survey.
Lotte Rent-a-Car has achieved the remarkable feat of being selected as the top brand in the car rental category for 20 consecutive years.
It holds greater significance as they received the ‘First Class Brand’ award, which is only given to brands that have been consistently recognized for over ten years. The overhaul of long-term rental car brand and the launch of dedicated membership services were effective in securing this award.
Last November, Lotte Rent-a-Car appointed Lee Hyori as the face of its newly revamped long-term rental service brand to coincide with the complete overhaul of its service. The rebranded personal and individual business customer long-term rental service is called ‘Lotte Rent-a-Car My Car.’ ‘Lotte Rent-a-Car My Car’ embodies the motto ‘We care, You just drive,’ signifying a true ownership experience where Lotte Rent-a-Car handles everything else, allowing customers to simply enjoy driving.
The key pillars of the Lotte Rent-a-Car My Car service are △Care (on-site maintenance) △Benefit (membership perks) △Safety (vehicle condition diagnostics). Every Lotte Rent-a-Car My Car package comes with basic vehicle maintenance services, and the membership services have been segmented into Standard, Premium, and Prestige to enhance customer benefits. Through ‘Safety 365,’ a real-time vehicle condition diagnostic service utilizing IoT, the safety of customers is also a priority.
Lotte Rent-a-Car has also launched ‘My Car Membership Plus’, an enhanced service aimed at high-end and imported car long-term rental customers. This service adds travel and lifestyle benefits to the existing membership perks. All My Car Membership Plus customers can enjoy benefits from Lotte Group companies, including complimentary green fee (for four) at Lotte Skyhill CC Jeju, accommodations at Lotte Resort Jeju Art Villas and Lotte Hotel Jeju, and discounts at Lotte Cinema.
Along with the brand overhaul for personal long-term rentals, the corporate long-term rental service has been rebranded to ‘Biz Car.’ Similar to My Car, the Biz Car service also includes on-site maintenance as a standard feature. Additionally, a specialized business vehicle management solution called ‘Connect Pro’ is provided to improve the efficiency of corporate vehicle operations. This service helps find a tailored vehicle based on the corporate conditions and vehicle usage needs through consultations with specialized managers, supporting successful business operations.
Lee Seung-yeon, Head of Personal Sales at Lotte Rental, stated, “The honor of Lotte Rent-a-Car being recognized as ‘Korea’s No. 1 Car Rental Brand’ is thanks to our loyal customers and dedicated employees across the nation.” She added, “I hope for much interest and support from our customers for the new brand of personal long-term rental cars, ‘Lotte Rent-a-Car My Car,’ and its dedicated membership service.”
Contact: Lee Sang-jin daedusj@autodiary.kr