‘Lotus Electric SUV Eletre’

Lotus Robotics, responsible for developing autonomous driving technology within the Lotus Group, showcased its latest advancements at CES 2024, taking place in Las Vegas, USA.

Through this exhibit, Lotus Robotics unveiled a variety of state-of-the-art autonomous driving technologies and services aimed at enhancing safety and efficiency.

First, the ‘Robo Soul’ is an autonomous driving software stack developed by Lotus Robotics, achieving success from development to commercialization. This stack can be applied to all environments and vehicles, enabling Level 4 autonomy. Models equipped with this technology can autonomously park and drive on highways under specific conditions, while also allowing the driver to intervene when necessary. The latest pure electric vehicles from Lotus, Eletre and Emeya, already incorporate elements of this technology.

‘Robo Galaxy’ refers to the cloud-based tools that underpin Robo Soul, allowing businesses that adopt this technology to improve the efficiency and accessibility of their autonomous vehicles through data management and analysis. By collecting data from various elements such as vehicle sensors, road information, and algorithms, the reinforcement of the learning capability and overall quality of Robo Soul during its testing and development phases can be achieved.

Furthermore, ‘Robo Matrix’ provides remote driver assistance through real-time monitoring and control. It includes AI solutions for analyzing driving environments, continuously learning to improve the safety and accuracy of autonomous driving.

In addition to software solutions, Lotus Robotics also presented its hardware solutions that can facilitate the adoption of autonomous driving technologies.

The ‘V1′, a versatile chassis that serves as the foundation for Lotus Robotics’ autonomous driving software, boasts extensive scalability. It features a modular architecture available in various sizes, accommodating battery options for pure electric vehicles tailored to customer needs. Additionally, the ‘Robocube’ is set to welcome visitors, designed to enhance the aesthetics of urban environments.

Founded in 2021, Lotus Robotics has been providing cutting-edge hardware alongside algorithms, software, and powerful cloud solutions. The company has been recognized for its technological prowess, winning accolades at the Online HD Map Construction Challenge during the CVPR (Computer Vision and Pattern Recognition Conference) 2023 and the 2022 Argoverse Motion Forecasting Competition.

Lotus Robotics is striving to showcase the benefits of autonomous driving technology by collaborating with various automotive brands, ensuring access to its technologies for customers worldwide through the adoption of Amazon Web Services (AWS). Additionally, it utilizes AWS for storing and analyzing information gathered through its product portfolio while ensuring compliance with regulations in all operational markets.

Meanwhile, Kolon Mobility Group, which established Lotus Automotive Korea following an official partnership agreement with Lotus in May 2023, is the only official importer of Lotus in Korea, managing exclusive distribution. Furthermore, based on its long history and expertise in premium automotive distribution, Kolon Mobility Group is pioneering comprehensive mobility businesses through structural reorganization and expansion, launching a new brand covering the entire mobility service spectrum, dubbed ‘702’.

Lee Sang-jin daedusj@autodiary.kr