Volkswagen Korea has unveiled a photoshoot featuring singer Kwon Eunbi and comedian Kim Minsoo to celebrate the 50th anniversary of the Golf. The timeless appeal of Volkswagen’s “Timeless Icon” Golf meets the new cultural icons rising in the form of singer Kwon Eunbi and comedian Kim Minsoo.
This shoot is an extension of Volkswagen’s digital campaign “The Hipster,” launched at the end of last year, thematically centered around the message, “Trends change, but originality becomes culture,” to commemorate the milestone of the bestselling icon Golf.
Singer Kwon Eunbi, who is attracting significant attention both online and offline, showcases her dynamic energy alongside the striking red Golf GTI, while comedian Kim Minsoo, stepping beyond domestic fame to becoming a global creator, reveals his iconic style and charm alongside the 8th generation Golf, completing a perfect chemistry with the Volkswagen Golf.
The Golf GTI presents a vibrant dynamic along with Kwon Eunbi’s energetic charm. With its eye-catching red color, exterior design, GTI-exclusive red strip, and GTI red lettering, the GTI’s signature elements enhance the sporty image.
Kwon Eunbi expressed her thoughts on the Golf GTI, stating, “The sporty energy unique to the Golf GTI has the power to capture attention wherever it goes. As a timeless icon, I could feel why the Golf GTI is beloved as it has dominated an era.”
Kim Minsoo, a member of the YouTube channel ‘Pisik University’ and a global creator, showcases a lively charm with the Golf. His sense of fashion combined with the stylish exterior design of the Golf expresses the joy of everyday life that the Golf provides.
In an interview, Kim Minsoo shared, “We live in a speed-driven era, but I believe that new things aren’t always the answer. Trends fade quickly, but steadfast originality creates culture,” reflecting on originality with a serious yet surprising side of him.
The Golf photoshoot and video can be found on Volkswagen Korea and GQ Korea’s official Instagram channels.
To commemorate the 50th anniversary of the Golf release, Volkswagen Korea is planning to carry out various activities in the future.
The representative bestselling model, the 8th generation Golf, is equipped with the EA288 evo 2.0 TDI engine and a 7-speed DSG transmission, delivering a maximum output of 150 horsepower and a maximum torque of 36.7kg.m. It features driver-centric driving controls and dynamic performance, along with a wealth of advanced driver assistance systems such as ‘IQ.Drive’ and ‘IQ.Light-LED Matrix Headlights’.
The 8th generation Golf GTI encapsulates the essence of fun driving and inherits Volkswagen’s high-performance heritage. It offers upgraded driving performance, refined handling, and dynamic driving capabilities. Featuring the EA888 evo4 2.0 TSI high-performance gasoline direct-injection turbo engine, it delivers a powerful performance of 245 horsepower and a maximum torque of 37.7kg.m, combined with a 7-speed DSG transmission that provides a direct connection for dynamic driving performance.
Lee Sang-jin daedusj@autodiary.kr