BYD will participate as an official partner of the UEFA European Championship ‘Euro 2024’, becoming the first eco-friendly car manufacturer to secure a formal partnership in the history of the Euro Championship.
For Euro 2024, UEFA aims to fulfill its environmental responsibilities to ensure the sustainability of the tournament, and BYD intends to support this through their partnership. Additionally, BYD aims to communicate with more European consumers during the tournament and showcase its vision for a better future through sustainable innovations and the promotion of electrification in the European automotive market.
Euro 2024 will take place from June 14 to July 14 across 10 stadiums in Germany. During the tournament, BYD, as the official partner, will provide eco-friendly vehicles to various stakeholders. In specific stadiums, space will be dedicated to showcasing BYD’s latest electric vehicle models and cutting-edge technologies. The official fan zones will invite fans to enjoy live match viewings and celebrate the championship with special events. Various events are also being prepared across BYD stores throughout Europe to celebrate the championship with soccer fans and customers across the continent.
Michael Shu, general manager of BYD Europe, stated, “It is an honor to be the first eco-friendly car manufacturer to partner with such an influential event. Through this opportunity, we will inform European consumers about the latest advancements in eco-friendly vehicles and express BYD’s commitment to reducing carbon emissions. BYD will also strive to contribute to the sustainability of global sporting events like Euro 2024.”
UEFA’s marketing director, Guy Laurent Epstein, expressed, “We are delighted to partner with BYD, the world’s largest eco-friendly car manufacturer with 29 years of history. BYD’s brand slogan, ‘Dreams Come True,’ represents the dreams and passions of Euro 2024 athletes striving for victory.”
Meanwhile, BYD has rapidly grown in the eco-friendly car market based on its robust expertise in battery technology. Having sold 3.02 million vehicles in 2023, BYD holds the title of the world’s largest eco-friendly car manufacturer for the second consecutive year. Since entering the European market in 2022, BYD has established 230 stores across 19 European countries. Based on its global vision of “reducing the Earth’s temperature by 1°C,” BYD is working to enhance its localization strategy in collaboration with outstanding local partners in Europe.
Contact: Jaesung Lee daedusj@autodiary.kr