Michelin Korea is launching the ‘Are You Premium?’ 2024 promotion exclusively for its passenger car tire membership customers.

Michelin Korea operates the ‘Michelin Membership’ service and provides various promotions annually for passenger car tire customers who sign up for the membership. This year, it continues the tradition with the ‘Are You Premium?’ promotion, offering even richer benefits.

Customers who purchase and install Michelin passenger tires at Michelin membership partner dealerships in 2024 and complete the genuine registration in the Michelin Membership will benefit from various offerings based on their purchase conditions, including a one-year damage-free coupon, dining vouchers for two at Michelin Guide Seoul 2024 selected restaurants, Michelin brand wagons, and Shinsegae gift certificates.

Notably, the previous 100-day damage-free coupon period provided to customers who purchase passenger tires has been extended to one year this year.

Customers who purchase two Michelin passenger tires and complete authentic registration can receive a ‘one-year damage-free coupon’. This coupon can be used to replace one damaged tire within a year, under 15,000 km of mileage, including damages caused by customer negligence during driving.

If the purchased product is a Michelin Pilot Sport family product or if the customer is from Genesis or an electric vehicle owner, three customers will be selected every month to receive ‘dining vouchers for two at Michelin Guide Seoul 2024 selected restaurants’. Furthermore, for customers who purchase four Michelin tires during the promotional period, a ‘Michelin brand wagon’ will be given while stocks last.

Benefits are also provided for returning Michelin tire customers. Customers who have purchased from 2020-2023 are issued a repurchase coupon through the Michelin Membership app, and if the customer utilizes this coupon for a bulk repurchase of tires, they will receive gift certificates worth 20,000 won for purchasing two tires or 50,000 won for purchasing four tires as gifts.

Lee Sang-jin daedusj@autodiary.kr