Porsche reveals new design insights for the Macan Electric ahead of its world premiere. Michael Mauer, Chief of Style at Porsche, stated, “The Macan Electric is the first case of fully electrifying an existing model and the first pure electric SUV model by Porsche, reflecting the identity of the existing Macan.” He emphasized that “Porsche sports cars must maintain their unique identity while also showcasing significant changes as a new model.” He also noted, “For the Porsche brand, consistent visuals are essential, and finding a perfect balance between Porsche’s unique essence and innovation is a significant challenge.”
The Macan Electric, which has transitioned from an internal combustion engine to a fully electric powertrain, represents a new turning point for the Style Porsche team. Mauer remarked that “one of the basic tasks is to uphold the vehicle’s technical requirements,” adding that “if the fundamental proportions of the vehicle had not been considered from the initial packaging stage, we could not have realized the unique flyline of Porsche.”
The electric powertrain offers new dimensions of flexibility, but it also brings forth new challenges. Mauer explained, “Removing the bulky engine block can improve the shape of the hood, but the large battery, which takes up significant space, might disrupt the width and height ratios, which play a crucial role in aerodynamics affecting the range of the electric sports car.” The Macan Electric boasts a drag coefficient of 0.25, demonstrating successful collaboration between designers and aerodynamic engineers, positioning it as the most aerodynamic SUV in the market.
Porsche does not completely differentiate electrified models from their internal combustion engine sports cars. Mauer explained, “Even in the realm of pure electric vehicles, ‘a Porsche will remain a Porsche,’ which is why we must continue to uphold the established design DNA of Porsche.” He asserted that “this design philosophy is clearly evident in the first pure electric SUV design from Porsche, and the Electric Macan embodies the typical Porsche and Macan identity at a glance,” adding that “the Macan Electric maintains Porsche’s unique sports car proportions in the compact SUV segment and offers a sportier and more dynamic atmosphere through its refined design.”
Lee Sang-jin daedusj@autodiary.kr