The official Mercedes-Benz dealer, Hansung Motor, has newly renovated and opened two showrooms in the key area of Samsung and Seocho in Gangnam, Seoul.
Hansung Motor has played a crucial role as the official dealer for Mercedes-Benz in the core areas of Gangnam, Seoul, starting with the Samsung showroom in 2004 and later opening the Seocho showroom in 2012, significantly contributing to enhancing the brand image over the past 20 years.
This renovation was planned to further enhance customer convenience at the core showrooms in Gangnam, where demand for Mercedes-Benz is highest, and to provide a differentiated brand experience unique to Hansung Motor customers.
In March, the Cheongdam showroom, specialized for Maybach and S-Class clientele, will also undergo a renovation. It is expected to be a showroom tailored to reflect the luxury sedan image of Mercedes-Benz.
The newly refreshed Samsung showroom spans a total floor area of 4,056m2, extending from the basement to the 4th floor, applying the latest interior concept of Mercedes-Benz. It showcases 12 new vehicles from the 1st to 3rd floors, while the 4th floor features the AMG Performance Center, allowing customers to experience four new Mercedes-AMG vehicles. The basement level has a dedicated delivery area for private unveiling events.
Additionally, a luxurious and comfortable customer lounge has been established, along with a digital media screen to indirectly experience various lineups and vehicle options from Mercedes-Benz, improving customer convenience.
The Seocho showroom, newly renovated and covering a total area of 2,819m2 in a 6-story building, also applies Mercedes-Benz’s latest interior concept. It offers space to display a total of 22 new vehicles from the 1st floor and from the 4th to the 6th floors. The 4th floor serves as the AMG Performance Center, where customers can experience five new Mercedes-AMG vehicles. The 2nd floor provides a parking lot for visiting customers, while the 3rd floor operates as a new vehicle delivery area.
In addition, until last year, Hansung Motor completed renovations on four major network points nationwide, including the Suwon showroom, Daejeon showroom, and service centers in Suwon and Yangjae. In February, the expanded relocation of the Bundang Baekhyeon Service Center is also planned.
Wolf Aufsprung, CEO of Hansung Motor, stated, “Gangnam, Seoul, is the key area for Mercedes-Benz demand, and we have put great effort into the renovation to improve customer convenience and provide a differentiated brand experience. We will continue to strive for continuous innovation and service improvement to provide customers with a satisfactory experience.”
Lee Sang-jin daedusj@autodiary.kr