Kolon Motors, the official dealer of BMW Korea, has opened the newly renovated BMW Uijeongbu showroom.
The BMW Uijeongbu showroom is built on a 2,103m2 (approximately 636 pyeong) site with three floors above ground and two below, making it the largest showroom in the northern Gyeonggi Province. The renovation showcases BMW Group’s next-generation showroom concept called ‘Retail Next,’ which considers customer flow and the characteristics of exhibit models.
The first floor of the showroom features a special space called the ‘Handover Zone’ for new car delivery customers, offering an exceptional delivery experience. The second and third floors display a total of nine BMW vehicles, allowing customers to view various latest models all in one place. Notably, a premium sound system has been installed throughout the customer flow from the lobby on the first floor, creating an atmosphere reminiscent of a high-end hotel lounge.
In addition to the showroom, the BMW Uijeongbu showroom operates as an integrated center with an official service center that provides fast lane services, conveniently located within about five minutes from the end of the eastern arterial road and the Uijeongbu IC of the Seoul Metropolitan First Circulation Expressway. This facilitates the purchasing and service needs of not only BMW customers in northern Gyeonggi but also those in the northern regions of Seoul.
To celebrate the grand reopening, the BMW Kolon Motors Uijeongbu showroom is running a promotion until the end of February, giving away luxury skincare product sets to the first customers who purchase the new BMW 5 Series.
Lee Sang-jin daedusj@autodiary.kr