Vehicle Transparent Display

Hyundai Mobis will unveil 20 types of mobility technologies that are ready for immediate mass production at CES 2024. Key technologies, including the high-value-added ‘Innovative Display’ series and the ‘High-Power ICCU (Integrated Charging Control Module),’ are expected to grab the attention of buyers in a dedicated space for clients.

Hyundai Mobis announced on the 20th that it will participate in CES, the world’s largest technology exhibition held from January 8 to 11 in Las Vegas, USA. CES is gaining attention as a battleground for global mobility companies to showcase new technologies aligned with recent trends of fusion and innovation across industries.

At this CES, Hyundai Mobis will focus more on sales to global clientele. The latest versions of highlighted technologies, including the future cockpit integrated solution (MVICS 5.0) and hologram AR-HUD, alongside a variety of products across electrical components, electrification, lamps, and AAM sectors, will await the choices of global customers.

Leading the charge is the ‘Innovative Display’ series, which comprises high-value-added advanced technologies. Cutting-edge display technologies featuring ‘Rollable Display’ and ‘Swivel Display,’ as well as ‘QL Display’ that realizes OLED-level performance with LCD, and ‘3D Display,’ will all be showcased.

It’s worth noting the new vehicle ‘Transparent Display’ making its debut this time. The transparent display employs holographic optical device technology, presenting crisp visuals while offering drivers an open space and greater sense of liberation compared to traditional displays.

The ability to apply it extensively on the vehicle’s front windshield is also noteworthy. Since drivers do not have to move their eyes significantly to check various display information, safety is substantially enhanced. As this display solution differs from existing forms, its mass production could lead to significant changes in vehicle design. There is substantial demand related to this technology from global automakers, raising expectations for further technological advancements and mass production.

Innovative technologies in the electrification sector, a future growth driver, are also waiting for the choice of global automakers based on rich mass production experience. Central to electrification drives is the Battery System (BSA), along with the confidently presented 22kW ICCU (Integrated Charging Control Module).

The ICCU serves as the core for electric vehicle charging and propulsion, functioning as a power conversion system that integrates DC and AC charging devices and communication equipment. Higher output leads to improved charging speed and efficiency; thus, equipping an electric vehicle with a 22kW ICCU can halve the charging time compared to an 11kW model with the same specifications.

It is also closely linked to V2G (Vehicle to Grid) technology, which uses the electric vehicle battery as a large power supply for bidirectional communication in the power network, offering limitless possibilities. Hyundai Mobis envisions leading the related market with this product, enhancing 22kW ICCU technology to mass production levels, surpassing the commonly used 11kW standard.

Hyundai Mobis plans to maximize new order generation through aggressive sales activities that highlight its core component technology and product competitiveness. By the third quarter of this year, Hyundai Mobis recorded global core component orders worth $8.57 billion, significantly exceeding the initial annual goal of $5.36 billion, speeding up customer diversification and order performance expansion.

Meanwhile, Hyundai Mobis will unveil the ‘Future Mobility Demonstration Vehicle’ equipped with next-generation mobility technologies at this CES for the first time. Unlike past exhibitions focused on tech products and concept cars, this time visitors will be able to experience demonstrations directly in vehicles featuring popular technologies, such as the e-corner system. This unique event is expected to capture attention as it indicates that the era of future mobility is approaching faster than ever.

Lee Sang-jin daedusj@autodiary.kr