Mercedes-Benz Korea has been recognized as a major player in the import vehicle sector at the ‘2023 KIMA Assessment of Key Companies in Korean Industry,’ organized by KCA Korean Consumer Assessment, thanks to the outstanding quality of its products and services as acknowledged by consumers.
The ‘KIMA Assessment of Key Companies in Korean Industry,’ hosted by the Korea Consumer Federation and organized by KCA, analyzes online big data based on voluntary evaluations from consumers who have purchased the company’s products and services, assessing the quality of goods and services provided by the company. This evaluation was conducted based on feedback from approximately 7,000 consumers from August to October.
Mercedes-Benz Korea achieved high scores across all eight evaluation criteria in the ‘import vehicles’ category, which includes a total of 22 import car brands. These criteria include product and service quality satisfaction, customer communication satisfaction, brand awareness, vehicle safety satisfaction, and service center satisfaction. It has been recognized for delivering satisfaction and the unique value of Mercedes-Benz throughout the overall user experience, from the purchasing process to the products and services.
Lee Bum-il, Executive Officer of Retail Sales at Mercedes-Benz Korea, stated, “Our consistent efforts based on a customer-centric philosophy to provide differentiated experiences have resulted in us earning the title of a major company chosen by consumers. We will continue to strive to provide our customers with satisfying experiences through the best products and services, ensuring that they trust and choose Mercedes-Benz.”
Meanwhile, Mercedes-Benz Korea operates systematic and professional sales and service programs across 64 official showrooms and 77 official service centers nationwide, offering services that meet the brand’s reputation for excellence. Last year, the company became the first import brand to surpass an annual sales volume of 80,000 units.
Lee Sang-jin daedusj@autodiary.kr