Volvo Cars Korea opened the reservation page on Naver for the Volvo popup store ‘UNBOX YOUR EX30’, which will be held in Seongsu-dong, Seoul, at ‘Peach Do Won’ starting from the 30th.

The ‘UNBOX YOUR EX30’ popup store is designed to celebrate the domestic launch of the Volvo Cars’ new premium electric SUV, the EX30, aiming to create more opportunities for customer engagement. The event will run from November 30 (Thursday) to December 10 (Sunday) for 11 days, operating under the slogan ‘Small moments of life create great meaning,’ allowing visitors to experience the value embedded in the EX30 both directly and indirectly.

The popup store is primarily divided into the reception area ‘EX30 Surprise Garden,’ a program experience zone called ‘Small Funny Land,’ and an EX30 unboxing zone titled ‘Unbox the Surprise Box.’ First, in the EX30 reception area, a real Volvo EX30 vehicle and a large replica of the EX30 steering wheel will welcome visitors. Guests can enjoy prepared programs at various spots in the popup store, such as the EX30 experience zone and the EX30 unboxing zone, using the ID card issued at the reception.

The popup store program includes various missions that allow visitors to experience the advanced technologies and innovative materials applied to the Volvo EX30, showcasing the diverse and captivating attributes of this premium electric vehicle.

Collecting keyrings obtained by completing missions with the ID card provided upon entry will grant visitors the chance to open the Surprise Box, from which they can receive Peach Do Won cream shop coupons, Peach products, Volvo lifestyle goods, and more.

Additionally, there are various hands-on programs where visitors can create Volvo EX30-related merchandise through artwork postcards, stickers, pin buttons, and drawing experiences, as well as opportunities to craft their own photo keyrings in the ‘EX30 Atelier.’

Lee Yoon-mo, CEO of Volvo Cars Korea, stated, “We planned this event in Seongsu-dong, known as the birthplace of popup stores, to celebrate the domestic launch of the Volvo EX30, which signifies a new beginning for Volvo Cars, and to introduce the EX30 to more customers. We hope you will experience the charm of the EX30, filled with the values that Volvo pursues.”

Meanwhile, the ‘UNBOX YOUR EX30’ popup store can be accessed through Naver reservations and onsite visits. Visitors who reserve via Naver will be offered a ‘Volvo Cars 2024 Calendar Package’ on a first-come, first-served basis for the first 100 guests each day. For more details about the popup store, you can check the Naver reservation page and the popup store microsite (https://volvounboxyourex30.com).

Lee Sang-jin daedusj@autodiary.kr