Jeep launches its ‘Autumn Adventure’ campaign in October, targeting consumers with reasonable benefits for each model.
Jeep established the Autumn Adventure campaign to support customers’ adventurous spirit of being able to “go anywhere and do anything.” The campaign includes cash support and interest-free financing promotions, as well as relief from the increase in individual consumption tax (limited to certain models).
In the first half of this year, Jeep reduced the prices of its major models, including the Wrangler, Grand Cherokee, and Gladiator, by an average of 8.6% to alleviate the economic burden on consumers. Coupled with purchase support promotions, it offers consumers the opportunity to own vehicles at the most reasonable prices.
The Wrangler, which has proven its reputation as the ultimate outdoor adventure vehicle by surpassing 5 million global sales, supports benefits up to 4.09 million won with consumption tax discounts, allowing customers to own a Wrangler in the 60 million won range. The eco-friendly Wrangler 4xe includes consumption tax support with discounts up to 12.19 million won and offers interest-free financing across all trims.
When purchasing the Gladiator, the only convertible pickup truck in South Korea that provides open-air freedom, customers receive benefits of up to 2 million won, along with a 1.2 million won ‘Auto Power Side Step’ and free installation service. Additionally, according to domestic law, pickup trucks are classified as cargo vehicles, allowing owners to enjoy low annual car tax of 28,500 won, as well as exemptions from 5% acquisition tax and education tax.
The Grand Cherokee lineup, a luxurious flagship SUV that offers high satisfaction with various premium features such as the McIntosh audio system and Quadra-Lift air suspension, also provides generous benefits. The Grand Cherokee offers benefits up to 9.5 million won, the three-row model Grand Cherokee L offers up to 11.9 million won, and the Grand Cherokee 4xe offers up to 9.2 million won in benefits.
Lee Sang-jin daedusj@autodiary.kr