BMW Korea has announced the launch of the sale of BMW lifestyle products through ‘Joy Mall’, a dedicated shopping portal within the tailored lifestyle platform BMW Vantage.

BMW Vantage is a mobile service that offers integrated benefits across lifestyle sectors such as mobility, travel, and culture, through a cash-like ecosystem called ‘BMW Coin’. The service continues to expand with the opening of the ‘Joy Mall’ within the BMW Vantage app, showcasing various premium products.

With the launch of Joy Mall, customers can now conveniently purchase a wide range of premium BMW lifestyle products online, covering categories from apparel and kids to travel and sports.

To celebrate the opening of the online shop, various promotions are being held. Until November, customers can enjoy a 20% discount on purchasing BMW lifestyle products through the online shop. All customers spending over 30,000 won will receive a special gift. Furthermore, gifts such as BMW camping wagons, BMW motorsport caps, and BMW cushion blankets will be given based on purchase amounts.

Additionally, a pre-order promotion for the newly launched BMW golf bag set will be underway. Pre-orders will start on the 19th, allowing customers to purchase the new product at a discounted price during the promotional period.

The BMW Vantage app can be downloaded for free from the Google Play Store or Apple App Store, and for more details, customers can refer to the BMW Vantage app or contact the BMW Communication Center at 080-700-8000.

Jang-Soo Lee daedusj@autodiary.kr