Nielsen Ad Intel announced on the 18th the total advertising spending in the automotive industry for the first half of 2023, along with the ranking of domestic market advertising expenditures by company.
The results are based on Nielsen Ad Intel’s precise analysis, which encompasses both traditional media, such as TV and radio, and new media, including digital videos and digital banners.
According to the released data, Hyundai Motor took the spot as the largest advertiser in the domestic automotive industry for the first half of 2023, followed by Kia and Volvo Cars. Additionally, KG Mobility ranked 5th, resulting in three domestic automotive manufacturers being among the top five spenders.
Nielsen Ad Intel also revealed the total advertising expenditure for the automotive industry. The advertising spending for the first half of this year amounted to approximately 276.23 billion KRW, indicating a significant share in the domestic advertising market.
Um In-ho, head of Nielsen Media Korea, stated, “The investment status in advertising by the automotive industry in the first half of this year suggests that advertising continues to play a key role in forming connections between consumers and brands,” and added, “The ad expenditure operational data by channel and target for each brand tracked by Nielsen Ad Intel will help various stakeholders gain accurate insights into trends in the domestic advertising market and develop effective marketing strategies.”
Aaron Rigby, Managing Director for Asia at Nielsen Media, remarked, “For successful marketing in the rapidly changing and evolving South Korean advertising market, obtaining reliable data that encompasses various media and regions is essential,” and expressed hope that “Nielsen Ad Intel’s roadmap, which includes everything from TV and radio to outdoor advertising media and digital ad platforms, will help maximize advertising expenditure efficiency and secure competitive advantages in the market.”
The latest data regarding the domestic advertising market provided by Nielsen Ad Intel can be found on their official website.
Lee Sang-jin daedusj@autodiary.kr