Dance Queen Aiki has become a one-day employee at the global battery manufacturing company, SK On. Her first task upon joining was to find an “employee influencer” who can promote SK On to the world. Will Aiki be able to uncover and nurture a team member fully charged with talent and charisma into a successful employee influencer?
Aiki’s journey to cultivate an “SK On Employee Influencer” has gone viral in a YouTube video series. According to SK On, the recently released “Superstar Park Dae-ri” has already shown signs of success, even in its first episode. The name ‘Dae-ri’ sounds similar to ‘battery’ and represents a youthful symbol of SK On’s vibrant corporate culture.
The first episode reached over 1.12 million views within just a week, a rare figure for in-house corporate content produced for domestic audiences. Following the premiere of the episode, comments from international subscribers requesting English subtitles flooded in, prompting the addition of those subtitles.
In the first episode, Aiki arrives at the SK On Green Campus in Jongno-gu, Seoul, pledging, “I’ll work hard to provide for my family.” The seat he chose was decorated with a photo of him with his daughter.
With the directive to uncover the hidden talents and charisma of SK On employees, Aiki’s official company journey begins. He travels throughout the company to discover team members packed with skills and charisma. The selection process for the final Employee Influencer will be produced under the