Polestar will showcase the Polestar 2 and provide test drive experiences through the ‘To On Tour’ pop-up store in Suwon and Daejeon from September 21 to October 31.
‘To On Tour’ is an exhibition and test drive event where Polestar brings its brand directly to customers, offering opportunities to experience the electric performance five-door fastback, Polestar 2.
Polestar, which sells vehicles solely online, has met approximately 280,000 customers and provided over 3,000 test drive opportunities through 19 ‘To On Tour’ events since last April, continuously expanding its customer touchpoints offline.
This ‘To On Tour’ will take place at the ‘Galleria Department Store – Gwanggyo’ from September 21 to October 31 and at the ‘Shinsegae Department Store – Daejeon Art & Science’ from September 23 to October 1 (excluding holidays on September 28 and 29). Test drive registration can be done via reservation on the Polestar website and on-site registration. A Polestar specialist will accompany the test drive to provide detailed explanations of the Polestar 2 and general driving characteristics of electric vehicles. Vehicle delivery services will also be available at Galleria Department Store – Gwanggyo.
This ‘To On Tour’ will feature the Polestar 2, significantly enhanced through wireless software updates (Over-The-Air: OTA). The updates include advanced TMAP that learns and analyzes the driver’s driving patterns to provide optimal driving solutions, TMAP Store with news, finance, podcasts, and audiobooks, as well as the Vivaldi web browser that allows not only simple web browsing but also access to certain video streaming services.
Meanwhile, Polestar Korea has implemented a total of eight OTA updates since introducing the Polestar 2 last January, improving 38 items or providing new services.
Lee Sang-jin daedusj@autodiary.kr