Stellantis Korea has newly opened a Peugeot showroom featuring the latest brand emblem and appealing design theme, contributing to sales in the Jeju area.
The new Peugeot showroom is located on the second floor of the same building as the Jeep showroom in Jeju City (454 Yeonbuk-ro, Jeju Special Self-Governing Province).
Situated on Yeonbuk-ro, which connects the east and west of Jeju City, it boasts high accessibility and includes a spacious parking area in the back of the building. Peugeot intends to leverage the geographical advantages of the existing Jeep showroom, allowing visitors to explore both Peugeot and Jeep vehicles in one visit. Through this, Peugeot expects to secure momentum for integrated brand growth.
The Jeju Peugeot showroom covers a total area of 138 square meters (approximately 42 pyeong), with an interior designed around Peugeot’s latest corporate identity showcasing various graphic walls that align with the brand’s identity, stylistically embodying the ‘Allure’ theme that Peugeot advocates. Up to three Peugeot vehicles can be displayed, and there is also a dedicated space for electric and new cars.
Stellantis Korea has announced that it plans to invest approximately 40 billion KRW by 2025 to improve service quality and customer experience, aiming to expand the Peugeot showroom and service center to 18 locations each for providing more stable and reliable services.
Following this strategy, Peugeot has introduced three new showrooms this year, bringing the total to 11 showrooms and 13 service centers after the locations in Daegu and Seocho, and is set to open the Seocho service center within September, expanding the service network to a total of 14.
Jake Aumann, CEO of Stellantis Korea, stated, “Peugeot is fulfilling its commitments to ascend as a trusted brand among domestic customers,” adding, “We will not compromise on both qualitative and quantitative growth so that Peugeot customers nationwide can enjoy high-quality service that meets global standards, wherever they are.”
Lee Sang-jin daedusj@autodiary.kr