Audi Korea is set to host a variety of lifestyle events inviting customers as autumn approaches.
First, from September 21 to 24 at Starfield Goyang, and from October 12 to 15 at Lotte Premium Outlet Giheung, the ‘Audi Experience – The e-Tron Drive’ will be an exhibition and test drive event where customers can experience a range of Audi models firsthand.
Participants will have the opportunity to test drive the compact all-electric SUV model ‘Q4 e-Tron’, the bestselling model and representative premium midsize sedan ‘Audi A6’, as well as the premium all-electric SUV ‘Audi e-Tron’, the compact sedan ‘Audi A3’, and the premium SUV model ‘Audi Q7’, among others.
The ‘Audi Experience – The e-Tron Drive’ will take place over four days from September 21 to 24 at the first floor Gourmet Atrium of Starfield Goyang, followed by another event at Lotte Premium Outlet Giheung from October 12 to 15, where visitors can participate freely without prior reservations.
Visitors are welcome to explore the displayed ‘Audi Q4 e-Tron’ and ‘Audi A6’ vehicles and receive detailed explanations from Audi experts on-site. The 2023 model ‘Audi Q4 e-Tron’ has garnered significant attention, having sold out just two months after its first domestic launch last year, particularly due to its increased driving range and upgraded interior and exterior specifications compared to previous models.
Those interested in test driving can apply on-site, and various customer gifts will also be provided through on-site events. The ‘Audi Experience – The e-Tron Drive’ will operate during the store’s business hours, with Starfield Goyang open daily from 10 a.m. to 10 p.m., and Lotte Premium Outlet Giheung open from 10:30 a.m. to 9 p.m.
Additionally, a ‘2023 Autumn Audi Dealer Roadshow’ will take place at four Audi showrooms in Gyeongsang and Jeolla provinces, offering invited guests one-on-one golf lessons and an opportunity to test drive Audi’s lineup of all-electric vehicles.
The events will start at Gojin Motors in Gwangju on September 23, followed by Yukaro Automobile in Haeundae, Jeonju’s JungSan Motors on October 14, and Iron Auto at the Busan Geumjeong Audi showroom on October 21. This program, featuring a KLPGA professional golfer providing one-on-one lessons to small groups, aims to help participants improve their golf skills while offering a unique experience for Audi customers who love golf.
Moreover, participants will also receive systematic explanations of various models from Audi’s all-electric vehicle lineup, alongside hands-on test drives to feel the dynamic driving performance of various Audi vehicles.
Im Hyun-ki, CEO of Audi Korea, stated, “Since this spring, we have seen much interest from customers through dealer exhibitions and various display and test drive events. We will continue to expand our connection with customers through diverse brand events and invitations, providing premium brand experiences not just to existing customers, but also potential ones.”
Contact: Lee Sang-jin daedusj@autodiary.kr