In celebration of the upcoming Chuseok holiday, Chevrolet is hosting a customer participation event called the ‘Super BIG Festival,’ giving customers the chance to personally experience the newly reimagined ‘The New Trailblazer’ and win incredible prizes, running until October 31 at Chevrolet dealerships nationwide.

This remarkable festival features rich prizes, including one new Trailblazer and a department store gift certificate worth 10 million won, aimed at enhancing customer experience for the Trailblazer launched in global markets in July. The event consists of dealership visits and driving & delivery events.

Gustavo Colossi, Vice President of Sales and Service at GM Korea, stated, “The New Trailblazer is not just an SUV with multifunctionality, but it also showcases a more sophisticated exterior design, completely revamped interior, and class-leading premium options, making it a true American SUV.” He added, “We hope families and friends will come to see and feel the impressive New Trailblazer during this Chuseok holiday and take home fantastic prizes.”

Chevrolet offers a chance to win the New Trailblazer to all customers visiting the showroom through a simple entry process. Interested participants can explore the New Trailblazer and enter the event by scanning a QR code provided by the car manager.

Selected customers will have the chance to win a New Trailblazer (1 winner), Hana Tour travel voucher worth 2 million won (2 winners), and LG StanbyME GO (10 winners), and every participant will receive a small commemorative gift. Furthermore, those who upload their showroom visit photos with mandatory hashtags on their social media will enter a draw to win an Olive Young gift card worth 20,000 won (50 winners).

Additionally, customers who take a test drive and complete their purchase of the New Trailblazer will be entered into a drawing to win a Shinsegae department store gift certificate worth 10 million won (1 winner), GS Caltex fuel vouchers worth 1 million won (5 winners), and Starbucks gift vouchers worth 50,000 won (20 winners), along with a camping gear set consisting of a wagon, basket, mat, and lantern for all participants.

Meanwhile, the New Trailblazer is Chevrolet’s leading premium compact SUV, featuring unique designs tailored to consumers’ lifestyles, a high-efficiency eco-friendly light-sizing engine, and advanced safety and convenience specifications. It provides a true American brand experience alongside the entry crossover model, the Trax crossover.

Chevrolet is currently running special promotions for customers purchasing the New Trailblazer. Additional special financing benefits are also available for customers purchasing other models within the brand.

Lee Sang-jin daedusj@autodiary.kr