Jeep’s customization brand, ‘Jeep Graphic Studio’, has launched a limited edition of 100 ‘Jurassic Park Appearance Packages’ to celebrate the 30th anniversary of the blockbuster movie ‘Jurassic Park’.

Initially launched in November 2021, the Jeep Graphic Studio provides hood and decal customization graphics for Wrangler and Gladiator owners, reflecting the values of scarcity and the increasingly personal identities valued by customers and market trends.

The newly introduced ‘Jurassic Park Appearance Package’ is compatible with the iconic Jeep ‘Wrangler’, the plug-in hybrid model ‘Wrangler 4xe’, as well as the brand’s flagship pickup truck ‘Gladiator’. It is inspired by the 1992 Jeep ‘Wrangler YJ Sahara’ model that appeared in the original film released in 1993.

The ‘Jurassic Park Appearance Package’ is composed of two packages. Each package contains Jurassic Park logo door decals (set of 2), a center hood decal with a unique number, side hood decals (set of 2), swing gate handle decals with a unique number (exclusive to Wrangler and Wrangler 4xe), fender vent decals with a unique number (set of 2), and a T-Rex shifter insert with a unique number, totaling 6 graphics. These packages are priced at $550 (approximately 716,000 KRW) and $650 (approximately 846,000 KRW), depending on the inclusion of a textured graphic transfer case shifter insert.

Jeep and Universal Pictures, the distributor of the Jurassic World series, have maintained a deep collaborative relationship over the past 30 years since the original’s release. In 2018, just before the release of ‘Jurassic World: Fallen Kingdom’, they ran a 60-second TV commercial that paid homage to the original using the Wrangler, and collaborated on a global marketing campaign during the release of ‘Jurassic World: Dominion’ in 2022.

Jim Morrison, Vice President of Jeep Brand North America, stated, “This year marks the 30th anniversary since the debut of the 1992 Jeep ‘Wrangler YJ Sahara’ in the original Jurassic Park.” He added, “Through this limited edition ‘Jurassic Park Appearance Package’, movie fans and Jeep enthusiasts can own a uniquely styled Jeep.”

For more details on the ‘Jurassic Park Appearance Package’, you can visit the Jeep Graphic Studio website.

By Lee Sang-jin daedusj@autodiary.kr