Porsche’s official dealer Se-young Mobility announced that on August 9, they signed a sponsorship agreement with professional golfer Yoo Hyun-joo (29, Doosan Construction) at ‘Porsche Now Seongsu.’
Se-young Mobility, selected as an investment partner in the eastern region of Porsche Korea, has been responsible for Porsche sales and customer service in the Jamsil Songpa and Seongsu areas since 2023.
Yoo Hyun-joo is a leading female golfer representing the MZ generation. She not only acts as a golfer but also engages with golf fans through broadcasting golf programs and social media activities, contributing to the promotion of a healthy lifestyle.
Through this agreement, Se-young Mobility will provide Yoo Hyun-joo with a Porsche Cayenne, renowned for its smooth ride and powerful performance, while Yoo Hyun-joo will take on the role of a brand ambassador for Se-young Mobility.
The Cayenne personally ordered by Yoo Hyun-joo features a Carrara White Metallic exterior with a high-gloss sports design package, along with sporty touches such as side mirrors and door handles. The interior is also designed with a combination of Graphite Blue and Crayon two-tone colors, creating a vibrant and comfortable space.
Jang In-woo, representative of Se-young Mobility, stated, “By sponsoring a beloved sport like golf, we aim to get closer to our customers,” and added, “We hope that the Cayenne, a flagship luxury SUV of Porsche, will assist Yoo Hyun-joo in her activities.”
Yoo Hyun-joo expressed her feelings, stating, “The Cayenne sponsored by Se-young Mobility is a high-quality vehicle that supports an active lifestyle with dynamic performance and ample storage space.” She also mentioned her determination to show even better performances together with Se-young Mobility in the future.
Meanwhile, ‘Porsche Now Seongsu,’ where the signing took place, is hosting various customer events including trendy parties, test drive events, and personalized delivery ceremonies, attracting not only existing Porsche fans but also the MZ generation to showcase the brand’s appeal. Se-young Mobility plans to open Porsche Center Seongsu and Porsche Studio Songpa in the second half of this year to offer quality service and customer satisfaction.
Written by Lee Sang-jin daedusj@autodiary.kr