McLaren Seoul is operating a pop-up store for the hybrid supercar ‘Artura’ at Lotte Department Store Centum City in Busan.
This pop-up store is designed for local customers in Busan to experience the brand of McLaren’s new plug-in hybrid supercar ‘Artura’. It is significant that the exhibition space is conveniently located on the first floor of the department store for potential customers.
The exhibition space has been arranged to intuitively reflect the future-oriented image of Artura, which symbolizes art and the future. Visitors can closely experience not only the aerodynamic exterior but also the interior, as well as the iconic dihedral doors that are a hallmark of McLaren, showcasing the main features and unique sensations of Artura. While exploring, visitors can also ask questions to on-site managers and receive a brand experience, with purchasing advice available on-site.
There will also be events for visitors. A lottery will give away figures of models that highlight McLaren’s heritage, including the 570S, 600LT, 720S, and Senna.
The McLaren Artura is the next-generation high-performance hybrid supercar that encapsulates McLaren’s extensive expertise and experience in supercar engineering. It features a new 3.0-liter V6 twin-turbo engine combined with a 95-horsepower electric motor.
Combining the engine and motor, it reaches a peak output of 680 horsepower and maximum torque of 720 Nm, with an electric-only range of up to 31 km. The top speed is 330 km/h, and it can accelerate from 0 to 100 km/h in just 3.0 seconds, boasting a class-leading power-to-weight ratio of 488 horsepower per ton.
A representative from McLaren Seoul stated, “We planned this pop-up store to expand our engagement with customers,” adding, “McLaren Seoul will continue to create opportunities for customer communication through various services and events, making efforts to introduce the brand and products to consumers.”
Jang Jin-Seok daedusj@autodiary.kr