Volvo Cars Korea has expanded and relocated its Jeonju showroom and service center, celebrating its grand reopening.
The Jeonju showroom, operated by official dealer Ivy Motors, first opened in 2014 and has been providing a differentiated service specific to Volvo cars to customers in the North Jeolla region. This move is in line with Volvo Cars Korea’s ongoing strategy to expand its service network, driven by a commitment to increasing customer satisfaction and qualitative growth.
The newly expanded showroom and service center covers a total area of 3,185.82 square meters (approximately 964 pyeong) and consists of four stories, offering a full range of services from basic maintenance to high-level repairs, including accident repairs and body painting. It is the first facility in the North Jeolla region to introduce accident repair capabilities, able to handle up to 600 regular repairs and 120 accident repairs monthly. Moreover, the ‘Volvo Personal Service (VPS)’ program pairs technicians with customers for a personalized service experience, ensuring professional and customer-centric care.
The newly opened showroom and service center operates under the Volvo renewal concept, allowing customers to experience the distinctive Swedish premium feel of Volvo cars. Additionally, a design studio has been established where customers can customize their vehicles’ colors, trims, and options, creating their own “personalized Volvo.”
To celebrate the reopening of the expanded Jeonju showroom and service center, Volvo Cars Korea is running various promotions. From the opening until October 31, all customers who visit and complete a test drive at the Jeonju showroom will receive a Volvo keychain.
Customers who bring their cars to the Jeonju service center for repairs will enjoy promotions including ▲ a Volvo umbrella, ▲ free inspection on 17 items, and ▲ discounts on tires, available from the opening until October 31. Additionally, customers who spend more than 2.5 million won on repairs will receive a Volvo golf bag as a gift. (Promotion may end early if stock is exhausted.)
Song Kyung-ran, Executive Director of Customer Service at Volvo Cars Korea, stated, “We are opening the newly expanded Jeonju showroom and service center to enhance service quality and satisfaction, providing an improved Swedish premium service to Volvo customers.” She added, “As the number one brand in customer service satisfaction, we will work hard to create a robust service network so that our customers can receive high-quality service anytime, anywhere.”
Earlier this year, Volvo Cars Korea announced a significant investment of 111 billion won to strengthen and expand its service network. Furthermore, they are striving to provide satisfactory service from the customer’s perspective by establishing long-term and short-term service improvement plans through the introduction of the ‘Volvo Customer Evaluation Group.’
Lee Sang-jin daedusj@autodiary.kr