On the 14th, Chevrolet released a digital teaser video for ‘The All-New Trailblazer’, marking the beginning of its customer communication campaign.
The Trailblazer, which debuted in the global market in 2020, is Chevrolet’s compact SUV that has sold over 620,000 units worldwide since its launch. With a striking and stylish design that offers various trim options to fit customers’ lifestyles, exceptional body size that exceeds its class, outstanding driving performance and efficiency, and top-level advanced safety and convenience features, it has achieved significant success in the global market as a genuine American SUV.
The numerous awards won by the Trailblazer further prove its popularity. It was recognized as the ‘Fastest Selling Vehicle in America’ by the North American automotive evaluation organization, IIHS, in 2020, and was also selected as one of the top 10 UX vehicles by WardsAuto the same year.
In 2021, it topped the small SUV category in Edmunds’ ‘Best Cars of the Year’, and in 2023, it was jointly ranked 2nd in the ‘Best Small SUVs’ by a renowned U.S. market research firm, adding to its collection of globally recognized accolades.
When the Trailblazer launched in 2020, its TV advertisement featured a catchy BGM with a rhythmic dance by Honey Jay, which drew immediate attention from consumers, resulting in an impressive 12.17 million views on YouTube.
In the newly released All-New Trailblazer campaign, Honey Jay and Marshall have come together once again as music producers and dancers. The two artists reunite after three and a half years, next to a TV playing the earlier Trailblazer commercials, showcasing hints of new BGM and choreography to promote the more refined All-New Trailblazer.
Having begun their relationship with Chevrolet through the Trailblazer TV advertisements in 2020, both artists have since developed into acclaimed hip-hop dancers and talented R&B singer-songwriters over the past three and a half years.
With its remarkable achievements in the global small SUV market, the meeting of these two artists, who have each reached the pinnacle in their respective fields, heightens the anticipation for the upcoming campaign.
Jung Jung-yun, Chief Marketing Officer of GM Korea, stated, “In this campaign, we expect even more fantastic and evolved chemistry between the Trailblazer and artists Honey Jay and Marshall, both of whom have reached the top in their fields over the past three and a half years” and added, “The All-New Trailblazer, returning with its distinctive charm, will set a new standard for compact SUVs with its even bolder, stylish design and evolved product quality.”
Meanwhile, more detailed information about the Chevrolet All-New Trailblazer will be unveiled at the media launch event on the 19th at GM’s first integrated brand store, ‘The House of GM’, and the official sales of the All-New Trailblazer are also expected to commence on the same day.
Additionally, the teaser video for the All-New Trailblazer’s digital campaign can be viewed on Chevrolet’s YouTube channel, with further releases planned across various digital platforms.
Lee Sang-jin daedusj@autodiary.kr