Mercedes-Benz Korea has appointed Kilian Tellen, the former head of product and pricing planning for Mercedes-Benz Group AG’s overseas passenger cars and digital services, as the new Vice President of Product, Marketing, and Digital Business.
From today, Vice President Kilian Tellen will be responsible for understanding the needs of Korean customers and enhancing customer satisfaction through effective brand and product portfolio management. Additionally, he will oversee the strengthening of digital services in response to the rapidly growing trend of customers preferring online engagement.
Kilian Tellen joined Mercedes-Benz in 2012, starting as a General Distributor Market Manager. From 2013, he managed the Southeast Asian market and CKD (Complete Knock Down) operations, greatly contributing to the advancement of CKD production for Mercedes-Benz. Since 2016, he has held the position of Director of Planning, Reporting, and Ordering at the newly established Southeast Asia hub in Malaysia.
In September 2018, he returned to the German headquarters, leading the overseas product and pricing planning department, optimizing the positioning of Mercedes-Benz products and digital services in global markets.
Mercedes-Benz Korea expects that Vice President Kilian Tellen will significantly enhance the digital brand experience for local customers and strengthen the luxury and electrified product portfolio.
Meanwhile, Johannes Shun, who has led the product, marketing, and digital business at Mercedes-Benz Korea since 2021, has transitioned to Mercedes-Benz Australia on March 1 to oversee the sales department.
Additionally, a new head of the Mercedes-Benz R&D Korea center has been appointed, with Kulsat Kartal joining the team. Kulsat Kartal has accumulated diverse experience in electric technology, software, and ECU development since joining Mercedes-Benz in 2002.
Lee Sang-jin daedusj@autodiary.kr