Audi Korea launches the ‘Audi Exclusive Order’ program, allowing customers to select the colors of both the interior and exterior of their vehicles according to personal preferences.
The ‘Audi Exclusive’ exterior colors offer up to 48 choices, including unique hues such as ‘Citrus Yellow,’ ‘Java Green Metallic,’ and ‘Ascari Blue Metallic,’ allowing customers to create their very own Audi vehicle tailored to their taste.
Interior color options vary by model but can be applied to a variety of areas within the vehicle, including seats, center armrests, door trims, dashboard sections, door armrests, door rails, center consoles, shoulder trims, leather steering wheels, gear knobs, seatbelts, and stitching. For areas where individual color settings are not viable, the vehicle will be manufactured with the default interior color.
Models eligible for interior color selection through the ‘Audi Exclusive Order’ include the A6 lineup (A6, S6, RS 6 Avant), A7 lineup (A7, S7, RS 7), A8 lineup (A8, A8 L), Q7, Q8, RS Q8, as well as the e-tron GT and RS e-tron GT vehicles. (For A6, A7, Q7, and Q8 models, orders are only available for the 50 TDI and 55 TFSI lineups. Exterior colors are applicable for all models except the Q4 e-tron and Q4 Sportback e-tron.)
Information regarding the ‘Audi Exclusive Order’ can be found on the official Audi Korea website, and vehicle consultations and orders can be made after visiting an official Audi dealer showroom for consultation.
Meanwhile, Audi Korea plans to unveil an online-exclusive ‘Audi Exclusive Edition’ model starting in June. Through the ‘Audi Exclusive Edition’ model, customers can easily experience the interior and exterior colors and designs available only through the ‘Audi Exclusive Order’ program. The limited-quantity ‘Exclusive Edition’ vehicles will only be available for order via the official Audi website.
Lee Sang-jin daedusj@autodiary.kr