BMW Korea has launched a new service that allows for the conversion of BMW Coins into Asiana Airlines mileage through a partnership with Asiana Airlines.
BMW Vantage is BMW’s customized lifestyle membership platform, providing customers with a variety of benefits through an ecosystem of BMW Coins that can be used like cash in the app.
Through this partnership, customers can convert 20 BMW Coins into 1 Asiana Airlines mile, and the conversion can be easily requested within the BMW Vantage app.
To celebrate the launch of the service, various events will take place from the 10th to June 10th. During the event period, customers who convert BMW Coins to Asiana mileage will receive a ‘Double Mileage’ benefit, where they can earn double miles for the first 1 million miles redeemed on a first-come, first-served basis.
Additionally, customers who convert more than 10,000 BMW Coins into mileage will have a chance to win up to 50,000 BMW Coins through a draw.
Meanwhile, BMW Vantage, as the automotive industry’s first lifestyle platform, offers integrated benefits across mobility, travel, culture, and more, as a premium membership service. It also runs an exclusive shopping mall ‘Joy Mall’ within the app, showcasing a wide range of premium lifestyle products at reasonable prices, continually expanding customer benefits.
The BMW Vantage app can be downloaded for free from the Google Play Store or Apple App Store.
By Sang-Jin Lee daedusj@autodiary.kr