Lincoln Korea will launch a more robust brand campaign to further elevate consumer interest and affinity for the Lincoln brand.
The core of the Lincoln brand campaign is to convey the brand message of ‘Ultimate Comfort.’ Through unique content featuring various features and functions of Lincoln vehicles, consumers are expected to easily and intuitively understand Lincoln’s brand message, the direction it aims to pursue, and the values it wishes to offer to its customers.
This brand campaign originated from the notion that the message of ‘Ultimate Comfort’ that Lincoln has consistently promoted resonates with a common desire for tranquility, mental ease, and a stress-free lifestyle sought by many living in today’s world.
Additionally, based on diverse feedback obtained from pre-conducted customer surveys, the process of conveying Lincoln’s value of comfort to Korean consumers has been refined. Ultimately, Lincoln aims to communicate through various channels that it is a brand that delicately translates physical comfort into mental tranquility for its customers.
The campaign, featuring Oddly Satisfying Videos (OSV), will officially kick off on Lincoln Korea’s official social channels (Facebook, YouTube) and continue through various activities throughout the year.
The OSV series, composed of four parts, is inspired by one of the most appreciated values of Lincoln – ‘High-Quality Audio Sound.’ It features unique sounds and visuals created by elements such as welcome lights, level audio, panoramic vista roof, and the leather of the steering wheel, repeated in the content. Additionally, interviews with owners, cinemagraphs, customer participation content creation, and various events are planned to run until the end of the year.
Lee Sang-jin daedusj@autodiary.kr