Hyundai Motor has revealed the key specifications and prices of the Sonata D Edge, starting pre-orders on the 20th.

The Sonata D Edge made its debut at the 2023 Seoul Mobility Show last month, presenting a full model change of the 8th generation Sonata with a sleek and linear design, setting a new benchmark for convenience and safety features in the domestic mid-size sedan market.

The Sonata D Edge features wireless software updates, a convenience specification based on SDV (Software-Defined Vehicle), standard across all trims, and a plethora of advanced convenience and safety features available per trim.

Hyundai has secured excellent competitiveness by equipping the entry trim, Premium, with features such as: ▲Seamless Horizon Lamp ▲Fender LED Turn Signal ▲Safety Power Windows (for all seats) ▲Driver’s Seat Power Adjustment (8-way).

Additionally, it offers premium features as options, such as the Panoramic Curved Display ▲12.3-inch Navigation ▲Dynamic Welcome Light ▲Sequential Turn Signal ▲Built-in Cam 2 ▲Digital Key 2 ▲18-inch Alloy Wheels with Pirelli Tires.

The main trim, Exclusive, includes major safety features as standard, such as: ▲Panoramic Curved Display ▲12.3-inch Navigation and Cluster ▲Smart Electric Trunk ▲Forward Collision-Avoidance Assist (for oncoming vehicles at intersections) ▲Highway Driving Assist ▲Navigation-based Smart Cruise Control ▲Blind Spot Collision Warning (driving) ▲Blind Spot Collision-Avoidance Assist (for forward exits) ▲Safe Exit Assist ▲Smartphone Wireless Charging ▲Passenger Seat Power Adjustment.

The top-tier Inspiration trim comes standard with features aimed at providing a high-end feel of a premium sedan, including: ▲Dynamic Welcome Light ▲Sequential Turn Signal ▲In-Cabin Fingerprint Authentication System (for ignition/payment) ▲Remote Smart Parking Assist ▲Surround View Monitor ▲Head-Up Display ▲Manual Curtain for the 2nd Row ▲Electric Curtain for the rear.

Pricing starts at: 2.0 Gasoline – ▲Premium 27,870,000 Won ▲Exclusive 31,680,000 Won ▲Inspiration 35,300,000 Won; 1.6 Gasoline Turbo – ▲Premium 28,540,000 Won ▲Exclusive 32,350,000 Won ▲Inspiration 35,970,000 Won; 2.0 LPG – ▲Premium 28,750,000 Won ▲Exclusive 32,560,000 Won ▲Inspiration 35,600,000 Won; N Line – ▲2.0 Gasoline 36,230,000 Won ▲1.6 Gasoline Turbo 36,900,000 Won ▲2.5 Gasoline Turbo 38,880,000 Won. The 2.0 Hybrid starts from ▲Premium 33,050,000 Won and prices will be announced after the eco-friendly vehicle certification is completed (The prices are based on a 3.5% individual consumption tax, excluding tax benefits for hybrids).

To coincide with the pre-order campaign, Hyundai plans to conduct various promotional activities, including ▲an advertising campaign ▲special pop-up events in Seongsu-dong ▲special pre-order promotional events.

Hyundai intends to emphasize the Sonata D Edge’s unique charm, highlighted with a message of ‘Familiarity Reimagined’, through a TV advertising campaign that showcases the fresh design reminiscent of new cars achieved through continuous change and innovation.

A special pop-up ‘Into the Edge’ spotlighting the contemporary lifestyle of the Sonata D Edge will run until the 26th of this month at the ‘Layer 57’ studio in Seongsu-dong, displaying large media art that aesthetically expresses the design elements of the Sonata D Edge.

This exhibition, created in collaboration with Artium Museum, artistically showcases the design signatures of the Sonata D Edge, including the Seamless Horizon Lamp, Panoramic Curved Display, and H Light, which received numerous praises from visitors at the ‘2023 Seoul Mobility Show’.

Hyundai will offer programs where attendees can meet leaders from various fields such as Director Kim Tae-ho and author Kim Young-ha, and provide customer experience spaces in collaboration with premium audio brand Bose and niche perfume brand Fragonard at the ‘Into the Edge’.

Additionally, Hyundai will conduct a free installation event for advanced safety and convenience features for customers who pre-order the Sonata D Edge. Customers who contract the Sonata D Edge during the pre-order period will have a chance to win ▲1st Prize: Navigation Curved Display (10 winners) ▲2nd Prize: Digital Key 2 (20 winners) ▲3rd Prize: Built-in Cam 2 (70 winners) for free installation of these desired advanced features.

A Hyundai representative stated, “To sum up the Sonata D Edge in one phrase, it is ‘a contemporary sedan in every aspect.’ The Sonata D Edge, possessing unique product competitiveness, will elevate the class of mid-size sedans significantly.”

Lee Sang-jin daedusj@autodiary.kr