BMW Korea will launch a new BMW i brand campaign starting on the 24th of this month.
This campaign aims to convey the joy of emission-free driving offered by the pure electric models of BMW i, the eco-friendly premium electrification brand of BMW, and to communicate BMW’s message for a sustainable future.
Initially, BMW Korea will conduct a test drive event for all pure electric models at 15 BMW showrooms nationwide, including the greater Seoul area, until the 28th of next month. During this period, customers will have the opportunity to test drive various pure electric models, including the high-performance pure electric SAV, the iX 50, and the pure electric sedan, the i4.
Additionally, the all-electric compact SAV, the new iX1, will be on display at each showroom, along with experiential customer programs such as making chilling bags and creating upcycling name tags.
Moreover, various campaign information and videos will be released through BMW Korea’s official website, as well as their official social channels on YouTube, Instagram, and Facebook.
Meanwhile, BMW Korea has been expanding the choices available to domestic consumers by launching various pure electric models, starting with the flagship pure electric SAV, the iX, released at the end of 2021, followed by the iX3, i4, i7, and iX1.
The company has also been actively investing in the expansion of the domestic electric vehicle market by continuously installing electric vehicle chargers and training specialized maintenance personnel for electrified models. As a result, this year, electric vehicles imported and sold by BMW Korea will receive the highest incentive amount of 1.6 million won among members of the Korea Import Car Association.
This year, BMW Korea plans to establish a total of over 1,000 charging infrastructures by adding more than 20 BMW charging stations and 200 chargers nationwide, enhancing convenience for domestic electric vehicle customers and alleviating charging burdens due to the national expansion of electric vehicle adoption.
Jin Sang, daedusj@autodiary.kr